An Overview of Using Pinterest to promote your business

With a great product on hands and a fantastic store marketing is the one obstacle in the way of increasing sales. If you're looking to connect with new customers or encourage previous customers to buy again, Pinterest provides a great chance for your shop.

Pinterest provides a visually discovery engine to find inspiration for recipes, home and style motivation, and so on. Its goal is to provide anyone the ability to design a a life they love.

With millions of pins on Pinterest You'll find endless ideas to spark inspiration. As you find Pins that you like, pin the pins to boards so that you can ensure your ideas are organized and easy to find. You can also make Pins to share your ideas to other users using Pinterest. Let's examine how Pinterest is an excellent eCommerce marketing tool and the best way to utilize it to your advantage.

Why use Shopping on Pinterest?

There are a myriad of methods to promote your product on the internet, from email marketing to social media, paid advertising and much other. Why should you make Pinterest component of your plan?

There are over 400 million global monthly active users on Pinterest. Within the U.S. only, Pinterest reaches 37% of U.S. internet users per month. (1) The Pinners (Pinterest users) have created more than 7 billion boards and saved over 300 billion pins every month. (2)

But most importantly, shopping is a top activity for Pinners.

There's a reason online shopping can be different when you're on Pinterest. Pinterest is a place for that kind of exploring and discovering you're used to in the real world.

Nine out of 10 people who use Pinterest every week agree that it enhances their shopping browsing experience. (3)

If you're on Pinterest shopping has become an everyday thing.

If they come across an item they like They spend money and purchase more. Shoppers on Pinterest spend two times more each month than those who use other platforms. (4) Weekly Pinners are seven times more likely to affirm they believe that Pinterest was the most powerful site in their purchasing journey, compared to the social media websites. (5)

What can be the best way to promote products on Pinterest

1. Establish a shop

If you publish your catalog, it will naturally appear on all the sites where people go to shop, including Shop from search, Shop from Pins, Shop your Board and much more.

It is also possible to install the Pinterest tag that measures results and helps you take advantage of advertising solutions that give you more control influence, and reach.

This extension are able to:

• Create a website claim:Ensure your brand name is visible on every pin that users create on your website.
• Sync your catalog to Pinterest: Let people browse through your Pinterest store.
• Include the"Save to Pinterest" button let your customers make complete-featured pins with your items.
• Installation of the Pinterest tag track events and conversions.

When you've uploaded your catalog, and then install the tag, you've now set up shop on Pinterest and can get access to the complete suite of shopping solutions.

2. Advertise effectively

Investing a little money into your most popular Pins or even promoting an imminent event or a new product can be a great strategy to turn views to sales. There are various advertising formats and solutions you can leverage, including:

• Shopping ads: Reach shoppers when they're most likely to act. Shopping ads include helpful details like pricing, product availability as well as reviews. Advertisements for shopping now show up across a variety of shopping platforms on Pinterest (e.g. visual search).
• Collections ads: This immersive format makes use of slideshows and videos to guide shoppers to shop similar items. They're great for building bigger baskets because they help people locate more of the items they want to buy.
• Solutions that are automatic: Set it and forget about it. With Automatic Bidding, Pinterest will constantly adjust your bids over time in order to achieve the best quantity of conversions possible for your budget. With Campaign Budgets, setup is simpler than ever and you'll get greater results, faster.
• Dynamic retargeting: Get in touch with customers who are constantly contemplating your products and require a push. Retargeting is based on what people are looking at on your website, or based on what's on their shopping cart.

However, regardless of the method you pick, make sure you make sure you take time to evaluate your budget, goals, and your target audience. Do you wish to bring customers to your business or gain email subscribers or convert clients? How much do you want to invest per day? Are you looking to present your ad based on certain areas, genders or other particular interests? All of these factors play an important role in the success of your ad.

Need a little guidance? Pinterest gives you a thorough overview of creating Pinterest ads.

3. Participate in this program to become a Verified Merchant Program

Shoppers love shopping with the brands they trust. Users on Pinterest have a 50% more likely to be open to new brands. (6) If they find a brand they like, they're more loyal.

The Verified Merchant Program allows shoppers to find and buy from vetted brands. Membership is free and helps your company be noticed.

Key benefits comprise:

• A unique badge for your profile, as well as on your product pins that show your brand has been vetted. The shoppers will be able to see your attention as they choose what to buy, just as they do at their preferred shop.
• Enhanced product distribution across retail spaces and other experiences. This puts your products right in front of people looking for new brands.
• You can access exclusive features such as information about your merchants, which can highlight your brand values and the communities that you represent. Shopping based on values has never been more essential for your clients. Gen Z, for example will pay 60% more to purchase an eco-friendly product. (7)
• The cost to join is free. For you to apply, your account has to:
• Follow the Pinterest Merchant Guidelines
• Have your catalog connected
• Have the Pinterest tag installed

4. Allow others to share your content

It is also important to wish you to create an environment that is as simple to allow site users and customers to share the contents on your website with their Pinterest accounts. Include the "Pin It" button on your website and let them share anything from infographics to products fashion inspirations, as well as recipes. This is a fantastic method to connect with new customers without having to spend a dime.

5. Expand your business by utilizing our free ads consultation

If you're just beginning to learn about Pinterest Ads, you might be eligible for customized, personal campaign assistance. Learn our most effective tips for grow your business with tailored ideas, creative tactics, campaign advice and much more via click here.

Get the most out of Pinterest

If you're willing to put in a bit of effort and consistency, you too will be successful by using Pinterest. Focus on creating relevant, informative content, creating beautiful images and videos and making sure you optimize your Pins to be relevant and search-engine friendly, and you'll be on the right track.

1. (ComScore, US, Aug 2021)
2. (Pinterest Global analysis, Sept 2021) and also searched over 5B (Pinterest, Global analysis, April 2021)
3. Source: Reach3, US, The Retail and CPG Route to Purchase weekly Pinterest members who store Retail and CPG content in comparison to people who use other social platforms, Aug 2021.
4. Source: Dynata, US, 2021, shopping for fashion and beauty among daily Pinterest users and people on other platforms, in April 2021.
5. Source: Reach3, US, The Retail & CPG Path to Purchase among the weekly Pinterest people who have saved Retail as well as CPG content in comparison to people who use other platforms, August 2021.
6. Source: Dynata for Pinterest, Study of shopping habits with those who utilize Pinterest every week for shopping, makeup and fashion, in comparison to people who don't use Pinterest. US in April 2021.
7. Source: Pinterest The Pinterest internal US data, January -December 2020