A "Gardyn" In every Home has an eCommerce Success Story

The most innovative indoor gardening kit Gardyn makes use of to set up the Gardyn inside every house. The Gardyn is featured in Forbes, Good Housekeeping, Time, Real Simple, Goop and various other magazines, Gardyn chose it due to its capability and its flexibility to be customized. Additionally, they've employed several tools such as Trustpilot, Affirm, Klaviyo along with Amazon Pay to improve their selling and marketing efforts in eCommerce.

Meet Gardyn

The Gardyn's Chief Executive Officer FX Rouxel started Gardyn in 2019, with a simple yet dreamy goal of creating an atmosphere that everyone could have the ability to access affordable and simple foods that were 100% organic and produced sustainably and without any environmental impact.

With Gardyn's Gardyn Indoor Gardening system, it lets you plant your fruits, vegetables and vegetables as well as the herbs and plants in only two square feet, in the same quantity which would take more than 1,000 square feet of outdoor space!

Mobile apps allow users full control of the device which means they can to set the times for lighting and water and set it to the vacation mode, and even request more cubes of Y. They are seeds of the plant.

The true story of Gardyn

Gardyn was launched in the year of 2019 and launched its first prototype in February 2020 that was the month that Gardyn announced its website redesign .

In the years after he relocated to France into America, U.S., Rouxel was unsatisfied with the inability to find fruits or veggies which tasted as good to the fresh and organic produce from his home of Provence, France. It was this desire to replicate the taste of his childhood was what prompted Rouxel to create the Gardyn procedure. Instead of seeking ways to solve the problem from the start of the process -- aiding the agricultural industry in general FX was focused on the customer at the final stage. In the present, everyone is able to cultivate their own food within tiny space and with minimal effort.

The technology was invented in partnership in collaboration with McGill University in Canada, it's the only technology designed specifically for indoor usage to allow more than 30 plants.

It was founded at the time that COVID-19 resulted in an increase in interest around the world in sustainable, family-run food products and projects that are based at home, Gardyn grew rapidly. Its headquarters are located in Bethesda, Maryland, Gardyn has a remote team which includes over 50 employees.

The motor that drove Gardyn to its success

The group sat down for a discussion with Ava who's in charge of marketing as well as the websites. Ava first got to know Gardyn as a member of an agency they hired to handle their marketing. Ava was impressed by Gardyn's vision and passion for Gardyn's leadership team.

"I am completely in love with this company." The employee added "They had a desire to bring marketing into the company and I wasn't able to leave. Therefore, I requested to stay , and found a permanent position."

Her passion is apparent - her appearance is more that of an entrepreneur rather than simply a persona of web design.

Choosing

Ava was a key player in the decision to select WordPress as the platform of choice. Although she isn't exactly an expert in the field of development but she is armed with understanding of WordPress.

"The reason we chose is that it's fully compatible with WordPress and offers us the most versatility. We don't need to create another cookie-cutter Shopify store. Shopify may be a challenge to modify. It's not a doubt that you'll require the assistance of a developer...and there was none.

But, as I know a bit about WordPress however, it's not particular about it I could search for the ideal technique to design our new website."

The original version of their site was developed completely on their own making use of Elementsor for their content management system without any developers. It had all the features they needed to launch the site the information page on the products (PDP) and a membership feature and a user-friendly shopping cart, as well as an option to checkout for clients.

"There was, obviously certain problems that were growing" Ava says. Ava. "Just trying to plan for expanding. It was just a matter of making a decision one way, and two months later it's likely to need to change the code as I didn't think of the future."

Luckily, the company gave Gardyn the capability to alter quickly as the company soared in popularity -- sometimes over the course of one month or even the following.

As webmaster, Ava is constantly keeping an eye on the performance of the measures. "I am curious to see what happens when users get to the home page, does it mean they go to PDP? After that, I'd want to know the PDP for "add to basket" cost, and it is clear that the item should be added to cart. The goal of my work is to make sure that everything flows smoothly through the funnel. In particular, the metrics that for me are: PDP and conversion time from cart check out to conversion."

One of the main ways she's discovered ways to improve this number is by reading customer reviews.

Review by Trustpilot

One of the toughest tasks she has as a marketer is to inform customers about what Gardyn is and the way it's different from other food-based systems that are homegrown.

"It's the idea of telling our viewers that we've got Tesla and that even if you've never driven motorcycles. Do they have a clue about what is what a Tesla is? It's been difficult to explain the idea so that people understand how it fits in everyday routines of the lives of. This isn't just another task or a job that's going to be gone. It's extremely simple and all the time."

One approach to solve this problem they discovered, is by using the user-generated content (UGC) which comes as reviews. The Gardyn team realized that reviews can be valuable, however they required an online platform to integrate reviews into one central location. The platform needed to be authentic.

The company started out using a different system, but soon switched to Trustpilot which significantly increased the effect of the reviews.

"It creates a sense of trust when customers can access the Trustpilot site and see reviews and reviews are authentic. The reviews are also written by people with five stars. The reviewers don't get any compensation, it's simply the desire of our clients to tell us what they think regarding Gardyn."

In order to get feedback, Gardyn will send email to every customer that are long-term customers or members for an extended period of time. Gardyn also posts messages to groups on Facebook that has members working in tandem and making the best benefit from the service.

Trustpilot is a great way to improve their feedback.

"The Trustpilot experience on the backend of Trustpilot is much more convenient for us to control and read and download review reviews that are specifically tailored to us and other similar. It allows us to communicate with reviewers, solicit photos and write articles for our website to provide a more personal experience and a greater relationship.

It was particularly useful to create reviews or advertisements cards for Trustpilot. I can download the complete SVG documents quickly. Everything is setup in a way that is created with the most efficient techniques in mind. And it's really useful."

The examination of websites and marketing strategies is vital.

"I created a video of customer feedback. In it, users walked through the site and shared their experiences and opinions. Eighty percent of users commented on things like"Oh reviews! That's great. In addition, we include testimonials with each email. Each footer also contains Trustpilot reviews in every footer."

The data speak for themselves.

If Gardyn adds reviews to their Facebook advertisements Their click-through rates double. Additionally, when they added reviews to their website, engagement went up as did bounce rates..

Utilizing additional integrations and tools will increase your odds of success

Ava has already stated that her decision to choose the store's name was partly because of the flexibility offered by the retailer. But how, specifically, do you prove that?

Extensions.

"I'm self-taught, so I've learnt how to Google. Additionally, I've learnt how to read. It's impossible to determine that the extension's efficiency before you've actually tried it. This is the reason the 30-day period for returning is extremely beneficial.

The most appealing aspect is that WordPress is completely free, and due to it being open source, it has many different routes users can take. There's a myriad of options to choose from, and you'll be able to discover precisely what you require. You can always find an extension of what you'd like to achieve.

She says she is convinced that Trustpilot as well as Affirm are likely to be the most influential on the effectiveness of the site.

"It was very effortless to integrate into . It's a mystery why we haven't used the funnel before. Klaviyo quickly grasps the best way to use the funnel. The amount of contacts we've gathered is up by two. It is now possible to capture contacts from abandoned carts due to the reality that Klaviyo is able to sync abandoned carts by displaying a pop-up. I believe we are able to serve close to 50,000 customers in the moment."

Implementing express pay

The MyGardyn site introduced express-pay options during November 2021. It was instantly embraced by clients. A lot of adoption. Nowadays, the majority of transactions made on computers and 60% of mobile transactions utilize direct payments. In total transactions 30% use credit cards while the remaining 20% utilize Affirm.

The most significant thing to note is that they saw an increase of 50 percent in transactions made via mobile devices compared to desktops during the exact same time. This underscores the significance of payment options that are transparent, like Apple Pay, Google Pay in addition to Amazon Pay.

"It's very nice," Ava says. Ava "The express pay feature has significantly improved conversion rates as well as mobile sales. The abandonment rate we have is quite low and so is our abandonment rate."

"If you think about the fact that everybody uses Amazon. That's why I feel like everyone's like, 'Oh yeah I've done it. I'm already signed up to the app.' It takes just 2 minutes. The probability of being abandoned could be around 17. The number is actually quite small."

The direction in which is the direction that

Gardyn endeavors to ensure that every person has access to healthy and nutritious food. The idea of having a Gardyn inside every family naturally, is the main goal.

The business is currently working on the G3 Initiative, called Gardyn Grows for Good, working as a partnership with nonprofits and schools to provide foods to those poor as well as communities who are affected. The purpose of this initiative is to offer cheap and healthy meals to those who are poor.

When she is asked for advice that she would provide to other people, she won't shy away.

"Don't be afraid to make important adjustments," says Ava. "A website is never done. It's never ending. The landscape changes constantly. Take your time and keep track of the latest data. I'd recommend Trustpilot just as my own.

If you're selling something, or involved in marketing that's difficult, make sure that you're doing things that improve your life quality , and also makes you feel at ease when someone buys your product."

At the end of the evening, Ava also shared her favorite things she grows in the garden that she has planted in the garden of her Gardyn: "My favorite thing is known as Red Mustard. It's actually a spicy green that tastes like horseradish. It's fantastic on sandwiches! It also grows cherries and strawberries, that tasted delicious. I've never had anything so impressive like the ones I had."

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