9 Black Friday email templates to generate a profit from the holidays |
For a profitable profit this holiday season, get these 9 Black Friday and Cyber Monday email templates. The copy is primed and waiting for you to modify.
It's the season of giving (is this the right time to start?) and are planning the holiday promotions.
In the end, it's the time to sell.
We'll first go over the most important elements you should incorporate in your email marketing strategy, then dive into the Black Friday email templates.
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What are the characteristics of a good Black Friday email?
To simplify things For simplicity, I'll use the terms Black Friday and Cyber Monday interchangeably, since our tips and templates can be applied to both. Of course, adapt our tactics according to your specific holiday email campaign.
With that caveat to be over now let's discuss Black Friday emails. The content of your Black Friday emails won't see the daylight of day if they don't have a compelling subject line.
It's challenging enough to get your subscribers to open your emails on a regular day.
It's true that 47% of email recipients open their emails based on the subject line by itself.
It's even more competitive on Black Friday and Cyber Monday as 116.5 millions emails and more than 106 million emails are emailed and received, respectively.
In this case, you can use the concept of scarcity or urgency in the subject line of your email to get people to open their email such as On 's "Last Chance: Sprint for Gifts" subject line:
Another option is to surprise your audience with a gift as in Mod" 's "A small gift to prepare you for Mod"" Subject line.
Additionally, similar to what On and Mod" do, you can include an emoji in your subject line to boost your open rates.
If you're convinced that emoji are a silly thing to include in your Black Friday email subject lines Consider this:
Emojis in subject lines can have as high as 56% greater open rate compared to companies that do not.
So, why not embrace the spirit of joy and experiment an emoji for the holidays to make you smile?
Whatever way you go, if you have your readers accept your emails The battle for half of them is done. Truly.
The second key element to make your Black Friday email campaign a success is an explicit call-to-action (CTA).
Make it clear what your email subscriber should follow up with. An easy "shop now" CTA that stands out from your other emails should be enough for holiday emails.
Take a look at any of the Black Friday and Cyber Monday emails. CTA doesn't seem to differ across the board.
Plae , for instance, employs an obvious green "SHOP now" CTA at the bottom of its Black Friday email.
and Baggu has a large "SHOP Now" CTA that extends across the width of its Black Friday email design.
To get a slightly different look check out Rapha as it comes with a red "SHOP the sale" CTA that pops nicely against the black background.
You get the gist. Create your CTA as obvious as you possibly can.
Also the last thing you need to remember is that the content of your Black Friday and Cyber Monday emails could also contain a GIF if you want to add a little holiday flair to your email messages.
After all, 700 million people utilize GIFs each day and Giphy services up a whopping 10 billion GIFS every day. The fact that people love GIFs is an understatement.
It doesn't have to be a lot of work, neither does it need to be anything extravagant. The simple GIF on the front of the Black Friday email that I received from BabyCenter in the year of 2019 will bring attention to the CTA as well as spread Christmas happiness.
GIFs aside, the most important message is:
Use a catchy subject line, strong and concise CTA, as well as (optional) GIF in your Black Friday email campaign.
"Anticipation" Black Friday and Cyber Monday emails
There's nothing like building up anticipation and excitement about your company.
A way to achieve this is to generate excitement about your products in emails that lead up to your Black Friday and Cyber Monday specials.
In other words, you should send out emails well before your discount holiday days and also consider launching the Black Friday sale in the days preceding Black Friday.
Why? The majority of people don't want to be waiting until Black Friday.
Especially when it comes to online shopping that is instigated through email marketing campaigns.
In fact, even on Thanksgiving, shoppers purchase almost as many products on the web through email marketing campaigns than they do on Black Friday. The open and click-through rates tend to be higher before Black Friday weekend hits.
Type #1. The enigmatic announcement template
Hey [first name]
There's a new and exciting trend in the making, and it's headed your way.
There's nothing more I can say beyond that.
In addition, I know you're gonna love it.
So, keep your eyes on the horizon this week.
(And yes, it's better than your typical Black Friday deal.)
I'll keep you informed of what's happening here on [brand name[brand name]!
So excited,
[your name] Copy to clipboard
Type #2. All you require template for email
Hey [first nameHey [first name
It's the time of year again.
Be it your opinion, or not, the holiday season is a great time to celebrate, though, you will be able to get through it.
(We are all in need of this reminder, especially this time of year. Am you?)
So, to make your life a little simpler, this isn't another email pushing an Black Friday deal.
The email reassures you we have everything you need to resolve your problem].
Particularly this year, I'm trying to ensure the brand is helping to assist you in every way.
By giving you everything you need to [solve issue.
Truly.
We've got something to offer our readers:
- If you're facing problems If you're having trouble, we'll provide our product.
- If you're having trouble with [problem] If you're having trouble, we'll provide our product.
- If you're having trouble with [problem] We can help you with our product.
- If you're having trouble with [problem] We can help you with our product.
- If you're experiencing [problem], we offer you the [product].
(Yes We're still offering a traditional Black Friday deal [timeframe] on all things, so keep on your watch for discount details.)
In case you're still unsure about which option does not meet your needs then just the reply button and we'll make it work.
We can do it, and because we want to.
And we could all use some extra help right about now.
Here for you,
[your name] Copy the clipboard to your computer
Type #3. The product recommendation email template
Hey [first name],
Just thought we'd help simplify things for you as you shop (online) during the holiday season.
We're sure you'll love [product], we believe that you'll enjoy:
- [product]
- [product]
- [product]
If you're trying to solve a the issue], these resources will aid you to solve the problem.
We'll be joining with the Black Friday and Cyber Monday discount party by giving discounts on the products.
We'll forward it to you [timeframe].
Also, keep on the lookout for the best deal of this year!
Here to help,
[your name] Copy the clipboard to your computer
"Sense of urgent" Black Friday and Cyber Monday emails
There's a good chance you'll see plenty of these messages in your email when Black Friday and Cyber Monday come, but there's good reason to do it.
It works.
The more restricted your products are in their scope, the more appealing and time-sensitive to the people who purchase them.
To get a classic look at the backend of this psychology, look no further than the fabled cookie jar study , where 200 people were asked to evaluate cookies. 10 cookies were placed in one jar, and two put in a different (of the same cookie however, obviously).
You can guess that the cookies contained in the two-cookie jar rated 2x higher than the 10-cookie jar.
So, how can you create a sense of scarcity and of urgency into your holiday email marketing?
Whether it's through a limited discount, timeframe, or stock, our next set of Cyber Monday and Black Friday email templates are intended to inspire an anxiety of not missing in the process (FOMO).
Pro-tip: Couple these templates with a countdown timer and/or inventory counters on your landing pages as well as ecommerce product pages for extra FOMO.
Type #4. It is a simple FOMO email template
Hey [first name],
To assist you in avoiding FOMO In order to help you stay away from FOMO, I'll keep it simple.
Here are our biggest deals of the year.
In the [timeframe], we'll be offering a discount as our 2020 Black Friday deal.
Which means, if you're trying to solve a problemsolve a problem make use of this discount to gain access to:
- [product category]
- [product category]
- [product category]
- [product category]
If you're thinking about when is the ideal time to buy the product is, that time is right now, until the date of [timeframe].
Let's get to solving the problem (at a major limited-time discount)!
[CTA]
Cheers,
[your name] Copy the clipboard to your computer
Type #5. A simple discount email template
Hey [first name],
The best Black Friday deal is here exclusively for those of you who are interested!
Beginning today and through [datewhen we'll offer you a [discount] off the products we offer.
Simply enter [discount couponat the time of checkout to receive an instant discount.
If you (or anyone you have met) has trouble with the problem it's the right time to fix that (at an amazing one-time price).
[CTA]
Thank you for your support. Black Friday!
[your name] Copy and paste to clipboard
Type #6. Last chance email template
Hey [first name],
We'll remind you that there's only [timeframe] left to avail our discounted.
The Black Friday sale ends on [datethe date.
So, if you want to resolve a problem you may do so at an [offer] prior to [timeframetimeframe.
This means that [discount] will continue until the sale ends on [date]
- [product category]
- [product category]
- [product category]
- [product category]
Don't be a victim of our largest discount of the year, if you're seeking to achieve your desired result.
[CTA]
Cheers,
[your name]
[script box end] Copy and paste to clipboard
7. The template for email scarcity
Hey [first name],
Just a quick heads up:
Only [a limited amount] products left on the Black Friday sale at a discounted price[Black Friday deal].
If you're struggling with [issue], don't skip the Black Friday deal that could be a real solution.
(And for a substantial discount, when's more appropriate than the present?)
In other words, if you're thinking about joining/purchasing product, I'd suggest jumping onto it before the final [product] has been purchased.
[CTA]
It's not too late!
[your name] Copy and paste to clipboard
"Follow-up incentive" Black Friday and Cyber Monday email messages
Our final set emails for Cyber Monday along with Black Friday emails is designed to close the deal.
When you remind your clients yet again to take advantage of their Black Friday deals, and adding another incentive before the Black Friday sale ends, it's another push to act now.
If you're thinking you're doing too much with it by sending extra reminders in your Black Friday email marketing campaign Think again.
When it comes to scoring an answer, follow-up emails typically get a better response rate than your first email.
Indeed, one study saw an 18% response rate for the initial email, 13% for the fifth follow-up email with a whopping 27% to the sixth.
Furthermore, sending more follow-up emails is known to double your rate of reply .
In essence, if you're hoping for an answer from your readers the most likely place is via follow-up messages. Therefore, don't overlook the opportunity to add two more appealing emails to your Black Friday email marketing campaign.
Enter #8. The template email for contests
Hey, [first name,
This is an exciting news item to share with those of you who are interested:
The first [number] customers who buy our productare eligible to win a prize.
How fun is that?
Also, you are able to take advantage of the Black Friday discount [code] for an additional [discountof] 5% off.
We opted to sprinkle more cheer to the mix this year, because... it's been a good year. it's been a sort of year.
[CTA]
Best of luck!
[your name] Copy to clipboard
Type #9. The email template of the loyal customer
Hey [first name],
This is a simple email just to thank you.
Thanks for the person you are, and thank you for confiding in me to help [solve problem].
In appreciation To show my appreciation, I would like to present my readers an extra gift.
In the [timeframe], get an additional [discount] on [productsfrom [products].
No strings. Use access discount code when you check out to redeem your gift.
A way to really appreciate you for allowing me to excel in my endeavor to help [solve problem].
Always, if there's something I can offer to make your life a little better contact me.
[CTA]
Gratefully,
[your name] Copy the clipboard to your computer
Supercharge your sales this Black Friday and Cyber Monday
The number of 93.2 million customers who purchased an online purchase on Black Friday last year, it'd be silly not to take part in this Black Friday sale frenzy and advertise your company's special offers by sending out a solid holiday email campaign.
Especially this year, when the pandemic dwindled the in-person shopping experience.
For a effective holiday marketing email campaign, you must follow the guidelines in our Black Friday email tips and templates:
Use a catchy subject line and a powerful CTA as well as some holiday-themed flair by using a GIF within the Black Friday email designs.
Utilize our "anticipation" email templates to generate hype and excitement for your business.
Use our "sense of urgency" email templates to create a sense of urgency for your items and push customers to buy right away.
Make use of one of our "follow-up incentive" emails to remind subscribers of when your Black Friday sale ends and incentivize loyal customers.
We wish you the most amazing Black Friday emails, and have an epic Black Friday sale and beyond.
P.S. Do you have an email service provider to the sending of the Black Friday and Cyber Monday email campaign? Take a look for a free trial.