7+ years into her coaching journey, Becky Mollenkamp is honing her craft in the area she's passionate about the most.

Find out how the mindset coach and long-standing author Becky Mollenkamp is evolving her entrepreneurial business, allowing her to accomplish more of what she is passionate about.

What happens If you let go of the "shoulds" and began by following your intuition?

For mental trainer Becky Mollenkamp the choice to end being a'shoulder' has changed everything, including her professional career.

Becky aids people to make the shift from "small proprietor" to CEO and develop successful businesses that don't burn out. Through the Gutsy Boss brand, she has assisted thousands of customers identify their own "shoulds' and establish their own success goals.

Her experience spans nearly 20 years of experience in the business world to her job, including owning a 6 figure content marketing agency before starting her own business of coaching at the end of 2015.

Recently, we spoke with Becky to discuss the evolution of her business in the past few years as well as review the path she went on to establish. The company is going through a phase of change as she concentrates on dealing with businesses of a mid-sized size entrepreneurs and their advisors and employees.

Keep reading to find out the ways Becky has boosted her business's growth by following her instincts and eliminating the "shoulds" -- and has helped other entrepreneurs do the same.

Finding her calling as a mindset coach

Although Becky has been an entrepreneur for more than 20 years, she didn't ever a component of her plan.

"What started me down the road of coaching was the fact that my brother passed away in the year 2010 from a heroin overdose. My loss was the catalyst that brought me from my bed," Becky explains.

"I lived a life full of'shoulds', and just going through the motions performing all the duties you're expected to do. I realized that my time is too brief to live one which isn't exactly how you'd like to be living."

"I didn't know what I was looking for. It was clear I did not want it," Becky remembers. The author shut down the business and moved back to her home with her mother. After that, she began the process of internal research to determine the way she mightwant the rest of her life to look like.

Becky was able to build her own writing business. "It was the thing I was familiar with and had a good handle on. Then I realized that what most wanted to achieve was to helping others break out of their'shoulds'."

She then began to coach.

"I discovered that I can help others who are going through the same things that I've gone through. This is why I came to the conclusion that it's what I'm supposed to be doing. This is my passion."

The job she performed as an owner of the agency and the desire to assist other people made Becky's perspective an ideal match to coaching your mindset.

"I'm an experienced expert on the field of strategy or consulting, however I'm an expert coach. Thus, I guide clients to discover their own solutions as well as their own perception of the things they desire from their personal life or in their company, then assist people move forward with that," Becky explains.

In line with helping people lead their lives with more joy, she brings her own values in her work. "I'm a feminist coach this means that I value personal experiences as well as being aware of trauma. And that my coaching involves compassion and no condemning or blaming."

Inspired by her own experience and expertise, Becky began building her coaching business online, but it was not without many "shoulds," too.

Separating the noise from the online world and what it ought to look like

If asked about the difficulties which she had to overcome in the development of her own business as a coach, Becky laughs. "There was nothing I didn't face. It's like I faced all the challenges."

The battle of the 'shoulds were played out in this instance as well. "I consider the biggest issue was all the noise in the online space regarding how businesses should look, how you have to manage it and what you must do in order in order to succeed," she says.

In retrospect, Becky finds this common notion that those who do not commit to their venture right from the beginning don't believe in themselves, which is a disadvantage and an insult. "I didn't know this when I was younger, and I was filled with guilt and feeling like I wasn't doing the job well as I was still required to write in order to get by."

The woman recalled her thinking "Why didn't I achieve success in making this coaching thing more successful more quickly? What's wrong?"

The truth is, most people aren't in a position to leap in to your first venture fully-time -- and that's okay! This is a long procedure. It isn't a reason to be less committed or not worthy of becoming an business owner.

"I was forced to perform myself the work of releasing me from that blame and shame and realize that advice [to go all-in] was not feasible for the vast majority of people."

"The greatest challenge at the beginning was understanding the fact that I was able to shift from a writing firm to a completely new business." She concentrated on shifting her work load by 25 percent each year. In the beginning she had 25 percent writing, and 25 coaching percentage coaching. "Honestly this is the first time that there was no writing,"" Becky tells us.

"That was a long and slow process. Accepting it and then being capable of letting go of the shame over it, to realize that it's okay is the most effective and most efficient method to begin a new venture, instead of feeling like they have to invest everything they have into it , or feel like they aren't sure about their abilities."

Becky was also unable to see her role as CEO in a way that allowed her to appreciate the importance of her job and to think in the big of the bigger.

"You can become an independent contractor, you can be an entrepreneur on your own or even the proprietor of a modest-sized enterprise with the help of a couple of consultants . But, as the boss, you're CEO, and you're also the only one with the vision." the author explains.

"It's about having the confidence in being there and saying, 'I know what I'm doing. I'm capable of doing the job.'"

The CEO's attitude is an important aspect of her interaction with customers.

Clients who are more specific (while providing her services to a wider segment of the market)

Becky's professional life is at the point of transition. Her focus is shifting on helping mid-sized companies and teams .

There are many reasons for this change:

Her job is more closely tied to her personal experience and lessons learned in her work as a business leader.

Her talents and time to be exchanged for a price is what earns Becky the largest amount of cash.

What she is most passionate about.

Based on her personal experience, Becky wants her clients to experience "the shift that happens internally when you start treating your company like a business and treat yourself as if you were the CEO."

"I have been working as a private person as well, and I will I will continue to do that but I'm now working more with women, particularly those who run mid-sized companies," she describes. "It's about work-life harmony for them. It's also about working with their staff or their advisors to provide them with help to improve harmony at work."

This change will cause a big difference to Becky's bottom line too.

"You charge more for coaching because the cost is higher and you have to find an individual who will generate the same amount with these guides at $7, or even courses valued at $200. It is my responsibility to market more courses and guides] that means I must have lots of people on my list because the majority of customers turn into merchandise." Customers who are coaches will be more likely to recommend othersto their friends, which can lead to even higher potential earnings from coaching to come in the future.

However, Becky plans to continue providing her services to a wider audience even if it's not suitable for her new , one-on one coaching.

"I'm keeping my venture as I've been doing it in the past, which is Gutsy Boss. I'm also working to help business and people," Becky explains. "I do not intend to abandon those people to fend for themselves. I've worked with people for quite a while, and a lot of them follow my podcasts or are on my mailing lists."

In order to help those people, Becky has repurposed a substantial portion of her old content to produce Gutsy Guides that help tackle certain issues, such as setting boundaries and creating huge expectations, as well as dealing with imposter syndrome.

"Generally those who are experts in mid-career, instead of having a large number of one-on one coaching sessions, I give them an array of tools that they can use to assist their self-coach in these areas," she says.

If anyone comes across Becky's work it falls into one of two groups:

Coaching clients who are interested in becoming potential coaches

Any person who could benefit from Becky's self-guided mini-course , self-study program and The Gutsy Guides which are hosted by Becky on

What is the best way to determine which segment each potential customer fits in?

Automated segmentation, automation, and a little ideas derived directly from The Golden Girls.

Utilizing automation, segmentation as well as fun tests to reach potential buyers to the best products

Becky provides a test on her website: "Which business owner are you? " The six-question question (built by using Interact ) informs users which Golden Girls-inspired business owner personas that they are able to identify: Newbie (Rose), Flirt (Blanche), Pro (Dorothy) (or Sage (Sophia).

Each character is a different level of ownership in a business, starting at the very beginning and ending with an expert.

"To be precise, this is a much advanced email opt-in method," Becky cautions fellow creators. "I would not suggest starting with this type of thing if you don't yet already possess an opt-in... I got started with a single download. It's the easiest method to get started."

If you're looking to categorize your clients, a more sophisticated opt-in, such as Becky's test could help you to do this. This segmentation technique can be utilized to automate the process of reaching them with special offers that are that are tailored to the specific requirements of each customer or expertise level.

The process of sending emails is automatized through ConvertKit. The result is that the user does not need to spend valuable time in sending out the correct products to the correct people.

"It occurs during my sleep," she describes. "They're receiving emails in addition in the event that they choose to purchase the guides, they're extremely affordable. It's a simple, and an easy to follow procedure."

Becky believes the business will grow even more with the expansion of her company.

Since Becky's company has grown with its expansion and growth, so has the method she employs .

Becky introduced (and often erased) new products in her efforts to expand her business, including the digital downloads, additional workshops, and group coaching.

Now Becky is prepping for the 3023 Gutsy Accountability program that includes group coaching, downloadable materials, and coaching with Becky or in live sessions based on the type of program clients pick.

"I am very happy to be able to conduct group coaching as everything that I would like to offer can be kept in there. Clients can go to get these tools. I can make assets that I own to clients. This makes it much more simple. You can even be able to pay for it . You don't have to contemplate any of that."

The buttons for buying on the site and the checkout feature allow customers to purchase items such as Gutsy Accountability without leaving the website.

Through her journey as a creator, she has allowed Becky the freedom to study different types of merchandise to discover which ones are most effective for her and the customers she serves.

"Almost every week I get someone to reach out to me to say, "I am aware of the software you're using , let me know about it, and I'm always delighted to hear about it," she says.

"I consider it beneficial for the general public to understand it's feasible to expand on the foundations laid... You'll find everything you'll need for a price is affordable for you."

Be confident in your abilities and create an enterprise that's faithful to your beliefs

Becky's final suggestion for creators is like the advice she gives clients: Follow your instincts.

"Listen to your inner voice. Most of the people that come to mich... There are many doubts, and they don't have confidence This creates an impression of being trapped and they then feel that they're not progressing within their businesses. It's a disappointment. This is the experience I'm able to remember," she says.

"In The beginning, believing in yourself is the most important factor to be successful."

Becky's coaching business has grown considerably since her first coaching course she started in in the year. But the heart of her coaching help others let go of the "shoulds and "shoulds' -- has remained steadfast. We're eager to find out which direction the next four years (and even over!) will lead Becky and her company.

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