7 Ways to Personalize Automated emails based on subscriber actions

In an era of personalization, a general method for marketing using email doesn't work today. Companies that offer e-commerce as well as market via email generally have lots of information about customers but they are unable to utilize the information to its maximum potential. There is a growing number of businesses using email marketing, it is necessary that you, as a marketer for email employ new strategies to keep your customers active.

Gone are the days when adding"the "first name" of subscribers in the email was thought as one of the most effective methods to improve conversions. Making sure subscribers get regular, pertinent emails which are pertinent to their needs is vital to ensure that they're interested in your business.

Automation and personalization, when combined, can be a boon to. The analysis shows that, according to Experian the brands that tailor their promotional emails receive an growth of 27% certain click rates and one percent more open rates when compared with those that do not have a personal touch. Additionally, it states that triggered emails generate 624% higher results in terms of conversion for the same amount of emails, as opposed to "batch blast" email blasts.

If you are looking to design personalized campaigns for your e-commerce emails You must follow some simple but sophisticated strategies for managing your email campaigns successfully.

Ask the right questions

For sending automated emails, you must collect data from your clients. An effective way to do this is by asking your customers to make particular preferences which will help you in segmenting the data. When your customers choose to sign-up for your email newsletter, you are able to ask them to explain the reasons for selecting your emails. Your answers will reveal information that can guide to the sending of more pertinent and targeted messages.

Here's an example an email from Marisa Murgatroyd, the founder of Live Your Message. In this message the recipient is asked to complete a short questionnaire, which allows her to separate according to their preference and to deliver the only messages that are most pertinent to them.

Create Customer Personas

When you've gotten responses from your customers, create customer personas from the information you've gathered. If you can understand your clients as well as your email subscribers, you can develop superior experiences that are customized to the needs of your customers. This will give subscribers a better and customized experience.

Consider Location and Time

Test your emails according to your location and the time in order to find out which one is most effective for you. Some times of the day tend to deliver emails more effectively . Customers may be spread all over the world across different time zones, so it's essential to meet the needs of everyone. A few customers are more responsive to your messages if they're sent at certain times of the day. Be sure to conduct A/B tests on your emails to find the most efficient timing for customers to get in touch with your emails and adjust your email sending schedule accordingly.

 7 types of automatic email messages triggered by subscriber behavior

After you've gathered enough information so that you are able to split your subscriber base into segments It's now time to design automated trigger emails based for particular segments and specific behavior.

There's seven types of emails with triggers that you could send out to customers

     1. Welcome E-mails

The welcome emails will trigger to connect you to your new subscriber. It is the initial message you send out to confirm your subscription. It can help you filter the subscribers' list by asking subscribers to share their preferences. It is best to send out a series of welcome messages starting with the initial one is a welcoming note that introduces the services you offer that are followed by another one asking for the subscriber their preferred preferences, and then follow up emails containing discounts or promotions which they are able to avail on any future purchases.

Look over this example Welcome Email sent by Hootsuite.. This email directs the user to register with their online tool. This email is the first in a sequence of emails that are triggered. It will be delivered as soon as the client decides to sign up.

     2. Absent Cart Emails

Mails regarding abandoned carts send to customers who've added products to their shopping cart, but did not make it to the checkout. They place emphasis on the items which were left behind by providing discount coupons or free shipping in order to proceed through checkout can be a great option to encourage them to finish the purchase.

Have a look at this email from the company Asics. They've highlighted one of their abandoning products and put it up on the main banner. The banner also shows the remainder of the items in the cart to show below. The site also displays products to encourage cross-selling, increasing the likelihood of a customer returning to the store to purchase.

3. Return to Stock Emails

Emails with back in stock are messages that are emailed to those who would like to purchase a specific product that is not in inventory and who have chosen to be informed whenever the product is available on the market. Notifying customers of that the product is available is an excellent way to get the customer back on your site to complete making the purchase.

This email from Kauffmann The Mercantile is a great instance. The email can be a great instrument that will make your clients feel appreciated.

4. Price Drop Reminders

The emails about price drops go to customers who have left your online store or dropped their cart probably because of the price of some items for which there is no discount. When the previously browsed products are offered at a reduced price, it's a good idea to notify customers about the discount. This is a fantastic opportunity to attract potential customers considering buying through your.

Check out the example from the Target website informing customers about the discounted new price of the products in their cart, along with other products that are recommended. This message can convince shoppers to purchase the product.

5. Order Confirmation

Once the customer has completed checkout and places an order, immediately send an order confirmation email to them, confirming the order and also thanking them for completing the transaction. This will help them recheck the purchase, and make adjustments in case they require. Include a receipt for payment along with an overview of the order to make your transaction public area. Additionally, offer them the possibility of monitoring the order and give feedback. Additionally, contemplate cross-selling, or presenting similar products.

This illustration shows the confirmation email for orders that was sent out via Amazon. The purchase of interest was an ebook. Pay attention to the way Amazon offers similar ebooks near the end of the email.

     6. The Order Follow-Up E-mails

When a customer has placed an order via your site You must email follow-up messages to the client. Automatically send follow-up messages that contain product-related suggestions and products suggestions. These emails will also include the details of your order's tracking, a review of the order as well as payment information.

Have a look at the email from Etsy which informs the buyer about the status in the delivery of the order.

7. Re-engagement Emails

Re-engagement email messages are created to renew your relationship with customers and subscribers who haven't opened your emails or didn't purchase from you for a specified amount of time. Re-engagement emails that work will encourage people to go to your site. Create a string of emails in order to attract customers that do not want to purchase and motivate them to make purchases from your site. Additionally, you can include offers and discounts in order to encourage customers to come back on your website to complete an order.

Here's an example of a re-engagement email sent from Pinkberry that offers its customers free yogurt, if they go to any Pinkberry location within 7 days of:

Automated emails are more effective in the scenario that they're personalised

Hyper-personalization is what will keep your email subscribers interested in your business. When you plan the next phase of your email campaigns, make sure that you go beyond only include their name in your emails. Personalizing your emails based on your subscribers' preferences and habits is vital to ensure that your automated email messages you distribute work well.

Kevin George is the Head of Marketing at EmailMonks one of the fastest-growing company in the field of email design and programming that specializes in the design of beautiful email templates, conversion of PSD files to HTML email conversions and free HTML email templates. Kevin loves sharing his experiences and thoughts on emails marketing and tips for best techniques on his blog about email marketing.

Article was first seen on here