7 of the best email providers for creatives and small enterprises |
Get your finger on the action of your email recipients behaviours and craft high-converting emails with these top 7 email marketing software platforms.
Getting serious means you need a tool that's dependable as well as user-friendly and cost-effective.
(It's not, but there's no reason to blame anyone for thinking like that.)
Whatever the case, all of this is a major task in your hand. With seemingly limitless email service providers (ESPs) that cater to small companies, finding the right one is complicated, time-consuming and is the last thing you need on your plate today.
We're here to assist you.
This week, we'll walk you through seven of the most effective email services for creators, whether your lists are in the thousands or small enough to fit on the tricycle.
We'll look at core features, real-life examples as well as the cost for each and we'll also discuss who they're best for -as well as who's better off using a different option.
Without further ado Let's get started.
Platform 1: Moosend
If you're an email-marketing novice with a small but growing collection of contacts, it's time to look into the Moosend an opportunity to look.
Moosend comes with a drag-and-drop editor that makes it a breeze to design stunning emails for email design newbies as well as pros.
Moosend gives creators the most basic email functions at affordable cost, which includes the ability to segment lists, analyze emails Marketing automations, other features.
It's not crucial when you only have an insignificant list, but it's often a good aspects for the amount of clicks and opens your emails are getting in addition to your sales overall.
For instance, one report discovered that emails with segmentation had the 14.31% more open rate than non-segmented emails. The number of clicks was 100.95 percent higher with segmented campaigns, too.
What is it that makes Moosend especially suited to small-scale businesses is that they offer a free forever plan that allows those with less than 1000 subscribers to send unlimited amounts of emails without Moosend branding. That's pretty generous by any standard.
Features:
Drag-and-drop email editor
Email marketing automations
Unlimited email campaigns
List segmentation
Real-time email analytics
Third-party integrations
The plans are quarterly, monthly, and annual plans or "pay-as-you-go" payments
Who is it best to use it for:
People with less than 1,000 subscribers that are searching to get a cost-free ESP as they learn the basics of the art of email marketing
Designers looking to create an email marketing tool which provides the essential attributes and functions, without bogging them down in bells and bells
For those who want to find affordable and flexible plans to pay for their ESP
Free trial: No, Moosend offers a credit card-free "free forever" plan
Email example:
Pricing:
Moosend provides a forever-free plan for creators with less than 1,000 subscribers
The lowest premium plan is $96 per year of 10 dollars per month.
The highest premium plan is $35,040 per year of $3,650 per calendar month.
Platform #2: Sendinblue
Like Moosend, Sendinblue offers a free plan where subscribers can make unlimited email deliveries to lists of less than 300 users.
If you choose to sign up for one of the Sendinblue's hidden-fee-free plan it is possible to gain access to a greater number of paid-for sends, landing pages, Facebook ads marketing automation and more features.
According to research from Litmus that, approximately 39% of businesses do not or seldom A/B tests their segmented or broadcast emails. Even fewer A/B test the automated or transactional emailsthis is a big no-no if you're serious about winning customers via email.
Know what's even better? Access to the best options in addition to support with six languages through email via phone, email, or live chat.
Features:
Drag-and-drop email builder
Email template library
You can build email templates from scratch
Email personalization
List segmentation
Unlimited lists and subscribers
Subject line testing A/B
Optimization of the time to send
Pre-paid email credits in case you go over your limits
Who is it best for:
Designers seeking an all-in-one marketing solution that integrates marketing via email with landing page layout as well as paid advertisements, among other features
Creators who are looking for an ESP whose features and offerings will grow as their business and budget grows
Creators that want to have the choice of a standard monthly or annual subscription or pay-as-you go choice
Trial for free: Sendinblue has a no credit card-required "free forever" plan
Email example:
Pricing:
Sendinblue offers a no-cost forever plan for creators for at least 300 emails per day , and an unlimited number of contacts
The lowest premium plan is $240 for the year, or $25 per month.
The plan with the highest price costs $633.60 per year or the equivalent of $66 per month.
Platform #3:
Small business owners have to be accountable for the an average 4.2 roles in their organization -- that's a tall order for the fastest entrepreneurs to handle.
If you're a designer, not a juggler. if you're looking to streamline your business of digital products and lighten your workload, you can't be wrong using .
's email functionality is accompanied by email analytics, list segmentation, unlimited email sending and subscribers that are unlimited, as well.
Features:
Drag-and-drop landing pages and sales pages creator
List segmentation
Unlimited subscriptions
Unlimited emails
Make drip-campaigns
Create email newsletters
Analytics on email
Who is it best to use it for:
Creators who wish to handle their email in the same location they sell and host their digital goods and are looking to ease the administrative burden associated with operating their businesses
Makers who need a simple yet reliable email marketing tool which will make marketing via email a breeze so they can concentrate on creating
Makers that are searching for an tool for marketing via email as they are learning how to implement email marketing in their own company
Trial for free: offers a free plan with no 14-day limits here.
Email example:
Pricing :
The free plan comes with the basics of email marketing
The plan with the lowest cost is $390 per year , or $39 per month
The highest paid plan is $890 per year or $89 per month.
Platform #4: ConvertKit
ConvertKit developed their tool for marketing emails so users could " grow your email list, grow your business then get back to creating ."
ConvertKit's Email Designer lets you create clean emails without any design experience, and even promises you can design an effective landing page in less than 10 minutes.
What is it that makes ConvertKit different from other ESPs is their focus on creating a community for their audience.
ConvertKit is part of a Slack-based community in which creators are able to discuss their experiences, and discover how to market their emails and blogging.
Their customer support team also isn't just there to answer questions They also organize sessions in the office, trainings on live, and weekly workshops for designers.
Features:
Email designer
Marketing automation
Emails that are text-based, so they will be less likely to be flagged as spam
List segmentation
Reporting via email
Subscriber tags can further help manage your mailing list
Customized and embeddable opt-in forms that are customizable and embeddable
Create personal landing pages
Integration with more than 70 services
Concierge migration is recommended if you've got over 5 000 customers
Community on Slack for customers
Who it's best for:
Makers who are looking for an ESP designed specifically with makers in mind
Makers looking for continued training as well as a network with their preferred ESP
Creators looking for an ESP that has made it extremely easy to create websites and emails, and comprehend how the emails are performing
Trial for free: No credit card-required 14-day free trial or a product demo if you have more than 5,000 customers
Email example:
Pricing:
The lowest premium plan is $300 per year or $29 per month
The most expensive premium plan is $792 per year or $79 per month.
Custom plans with higher prices are also available.
Platform #5: ActiveCampaign
Email is all about creating relationships with your customers -- and ActiveCampaign knows this.
ActiveCampaign provides creators with a variety of advanced email marketing features including different types of emails, dynamic content, and personalization for emails -- ideal designed to help businesses connect with and develop their customers.
dynamic content that changes based on a customer's behavior, is an especially valuable email feature to employ in light of the demand from consumers for more personalized content. In actual fact, 65% of marketers say that dynamic content makes their emails more relevant to consumers.
Aside from its many features, ActiveCampaign is a great choice for companies that participate in numerous in-person events.
Even if there's no internet connection, you can get email addresses from attendees and send email notifications using iPad forms. Your contacts will then instantly sync with ActiveCampaign when you get Internet access once more.
In comparison to the different ESPs we've examined up to now, ActiveCampaign is definitely a ideal choice for users with larger lists who are seeking ways to use data to deliver "perfect" emails to their clients.
Features:
Drag-and-drop email builder
Over 25 premade emails templates
Send multiple email types that include triggered emails broadcast emails, as well as email autoresponders
List segmentation
Dynamic content
Email split-testing
Email personalization
Integrates with over 250 apps and service
Who is it best to use it for:
List-builders with large lists that want to create precise-targeted campaigns
People who have experience conducting split-testing, as well as other innovative methods of marketing via email (or, at least, keen on those options)
Trial for free: No credit card-required 14-day trial trial trial free
Email example:
Pricing:
The lowest price plan for premium is $108 per year or $18 per month.
The plan with the highest price is $2,748 annually or $279 per month
Platform #6: Aweber
If you're looking for all the benefits of a top-quality ESP at a more modest price , you'll difficult to locate a product that is superior to the Aweber .
Aweber has hundreds of email templates, more than 6,000 stock photos, and multiple integrations so you can design professional-grade emails without ever leaving their website.
Between Aweber's multiple educational guides, blog posts as well as videos and a support team available seven every day and you'll never have to be waiting for an answer or tools to create a great email.
Features:
Drag-and-drop builder
Access to over 700 email templates
HTML templates
Access to over 6,000 stock photos
Send unlimited emails
List segmentation
Split-testing
Email analytics
Email automations
Seven-day customer support
Works with multiple integrations
Educational guides and videos from Aweber blog posts and many more
Who's it's most suitable to be used for:
Smaller teams and solopreneurs who seek a basic easy to learn ESP
Teams seeking an email service with features with a low cost
Creators who want to DIY their way to more sophisticated email marketing without investing in more expensive or difficult alternative
Free trial: 30-day free trial however, credit card details is required
Pricing:
The lowest premium plan is $19/month
The highest premium plan is $149 per month.
Plans with higher-priced customization are offered.
Platform #7: Mailerlite
Mailierlite will be an excellent ESP for those looking for email marketing features utilized by businesses with hundreds of thousands of followers, but with smaller however, loyal list.
Mailerlite allows you to create email messages. Mailerlite, of course however, you can also test A/B your emails. Use click maps to determine the way your customers interact with your emails, and sort your subscribers so that you send out more relevant and targeted email messages.
Click maps are a beneficial feature if you enjoy exploring data in order to make your email more user-friendly. click maps reveal where subscribers interact with your emailsbut, and the best part is that they may not be clicking where you want them to.
The benefits of Mailerlite's service don't end there -- you could also make use of this ESP to build tools to help increase your subscriber base, like pop-ups and landing pages.
Features:
Drag-and-drop builder
Templates for Newsletters
Ecommerce campaigns
Email automation
List segmentation
Tagging and management of subscriber data
Email personalization
A/B split-testing
Auto resend
RSS campaigns
Delivery of emails is based on subscriber's time zone
Reports from the Campaign
Click maps
Surveys
Landing pages
Embeddable forms
Pop-ups
24/7 support
Who is it best for:
Small but faithful lists who want to nurture their followers with the latest email features (without spending a premium)
Creators that want to design accompanying pop-ups and landing pages using the same tool the creators used to build the emails they sent out.
Trial for free: No credit card-required 14-day trial for free
Pricing:
Mailerlite offers a no-cost forever plan for creators who have more than 1,000 subscribers who send 12,000 or fewer monthly emails
The lowest premium plan is $184 for the year, or 10 dollars per month.
The highest premium plan is $420 per year or $50 per month
Use these 7 marketing email platforms for email success
Will the wrong ESP break your business (and most important, the profit margins)? Realistically, no.
But the wrong one will limit your growth, so while there's nothing wrong with experimentation, getting the right ESP is worth it sooner and not later.
Here are a few of our top picks for small-scale businesses:
Moosend if you have under 1,000 subscribers, and you are searching to get a cost-free ESP while you are learning how to implement email marketing into your company
Sendinblue if you would like to use an all-in-one service that offers marketing options when you upgrade to more sophisticated plans
If you're planning to create and launch email marketing campaigns from the same place where you can sell digital goods.
ConvertKit if you'd like continuous community and ESP support while you create your marketing email campaigns
ActiveCampaign If you would prefer an ESP which makes it simple to send extremely personalized emails
Aweber if you're a creator seeking a beginner-friendly ESP that comes with virtually all the email marketing features you would require.
Mailerlite If you're seeking technologically advanced emails at low costs.
Ultimately, finding the right one isn't something that a manual or an analysis can do but, using these seven ESPs with you it is much closer to creating emails that wow your subscribers and improve your business' bottom line.