7 Lead Magnet Ideas for Coaches Who Turn
Do you want to improve conversions in your coaching program? This list contains the 7 best lead magnets for coaches.
The economy of creators is growing quickly. In 2021, 11.5 million Americans were earning money from online things like coaching online, as per an MBO Partners study. While this is excellent news but it does mean that it will also bring more competitors. Coaches who want to make a mark must enhance their exposure to their intended clients: Consider lead magnets. A lead magnet can be described as one of the tools that help capture interest of the targeted audience.
For a lead magnet to be converted -- which is to sign ups are generated for your coaching programs, it has to engage the audience, provide useful information and set up a clear communication path to subsequent follow-up. In this article, we will discuss seven lead magnet suggestions to coaches who convert, and why they work.
This is what's listed:
1. Podcasts
Podcasts have become increasingly popular following the outbreak. Within the U.S., for instance the number of weekly podcast listeners than total Netflix customers, according to Edison Research and Triton Digital's 2021 research. So, podcasting is worth exploring if you want to reach out to your prospective customers, catch their attention, and showcase your expertise.
- Time: If you're looking to create leads immediately for an ongoing coaching program, you should to focus on landing the guest slot on existing podcasts rather than building your podcast completely from scratch. It takes time to launch a new podcast and grow the number of viewers and subscribers.
- Audience size: If your podcast does not have a huge audience, think about participating as a guest in well-known industry podcasts in order to advertise your coaching program and reach more people. As an example, if are a fitness coach and you are a fitness coach, consider being a guest for Mind Pump or Sika Strength.
To drive conversions with podcasts be sure the topic of discussion directly relates to the problems the coaching program addresses. For example, if you're launching a 30-day fitness program, you could discuss why people struggle with fitness consistency. Then include relevant call-to-actions -- like the link to your site or a landing page -which allows interested customers to discover more information about your program for coaching and join your mailing list for further details.
2. eBooks
CPA and financial coach, Alexis Krystina, does a fantastic job at producing highly-converting eBooks. On her site, she shares a free downloadable PDF guide to simple bookkeeping and tax-saving strategies for business owners. This subject matter is applicable for her audience and the information in the book is presented in a concise and engaging manner.
In a deeper discussion of how her book works, Alexis said, "It has a tripwire into an extremely valuable masterclass and that, of course, brings people onto my email list. It also takes them through a journey that's almost like shopping with me session where they get to preview and select the offer which best fits their ."
3. Webinars & Evergreen Webinars
In the wake of the epidemic has spread, more people are turning on webinars in order to communicate with their viewers online. In the year 2021, Manifest conducted a survey with 500 participants and discovered that 39% were more active in the webinars of 2020 than they did in the previous year. The numbers continue to rise.
Webinars can be extremely powerful leads for coaches since they allow real-time interaction with your audience and help you build a more personal connection with participants than with books, as an example.
People who sign-up to your webinar have already a belief that you have the ability to help them in some way. The job of your webinar is to reinforce this trust by sharing information worth their time, rather than rehashing the information they already have learned. Moe Odele, the founder of Scale My Hustle, does this excellently. With her webcasts that are free she shares her practical experience and tips to help people looking to become digital entrepreneurs and to launch their own consulting methods. With such value it's simple to convince participants to buy digital goods as well as sign up for her courses.
Similar to Moe Like Moe, you can utilize webinars to drive excellent outcomes for your coaching programs. A few tips for you:
- Research your audience
- Promote the webinar well ahead of time
- Host your webcast on the appropriate platform
Related:
4. Masterclasses
A webinar and a masterclass have a lot in common and generally have the same plan. But the main distinction in these lead magnets is the amount of particularization.
Although a webinar can be focused on general or top-level information on the subject the masterclass imparts the most in-depth knowledge needed to build their expertise in a specific subject. That's why masterclasses are typically more narrow-focused than webinars and appeal to a smaller group of people. For example, a webinar topic can be "Why content marketing is important for small companies," and a masterclass topic can be "Content marketing strategies for building branding for an entrepreneur in a small company."
The masterclass you host is the perfect opportunity to demonstrate your expertise in the subject and establish credibility within your industry. For example, food coach, Sloane Elizabeth, uses a 72-minute masterclass called "3 Steps to Stop Constantly Thinking About Food 24/7" to get clients interested in her Food Freedom Collective program. This program Food Freedom Collective teaches participants how to get rid of diets and live a healthier lifestyle. The lead magnet can help Elizabeth make upwards of 20,000 dollars a month in income.
Source: https://www.sloane-elizabeth.com/
5. Worksheets
Want to break from boring, abstract education? Make use of worksheets to attract attention. The worksheets contain problems or assignments for students to finish to make sure they comprehend the subject or subject. This is an excellent way to validate the knowledge you've shared and show the audience you're targeting how they can use the knowledge they've acquired to tackle issues in real life.
It is possible to use worksheets on their own or with different lead magnets. You could, for instance, publish a blog post with a topic that you are interested in with a hyperlink for downloading the worksheet -similar to what GoGoDone is doing here. People who want to get the workbook will submit their email addresses and you'll have to encourage those leads to convert.
They encourage active learning that is an effective learning method. Active learning is when students are actively engaged in the learning process to make sure they understand the information that is being taught by their tutor.
6. Online Quizzes
Catherine Nikkel, a mindful content coach says "I have found that lead magnets that include relevant content, such as quizzes and worksheets convert well -- better than downloads that are informational." Catherine uses a How to Create Content quiz to give personalised information to her readers with a fun approach. After the test the participants enter their email addresses to see the results. This allows Catherine to send follow-up emails with relevant, specific details to boost sales.
Source: https://catherinenikkel.com/quiz/
Like Catherine, you can create captivating quizzes that draw the attention of your intended audience and turn them into converts. A few tips on how to succeed include:
- Make your test quick and easy
- Craft an engaging and catchy title
- Spice things up by using images and GIFs
- Let your questions be entertaining and relatable
7. Videos
88% of respondents claim to have been convinced to buy a product or service by watching the video of a company's brand, according to Wyzowl's 2022 State of Video Marketing Report. Video content drives conversions since they are engaging, communicate details clearly and assist in building trust.
Tracey Beavers, who is a business and sales coach, uses the video along with a guide to capture leads for her organic marketing course. Lead magnet titled Social Media Content Made Easy, teaches her target audience how to craft three months worth of social media content in just 30 minutes.
It isn't necessary to shell out hundreds of dollars on making videos. You can create lead magnet videos with your phone and an editing software like Veed.io and Invideo. It is essential that your video is clear appealing, engaging and clear at the core. Over time, you can spend more money on a better method of creating videos.
How to Choose the Most Effective Lead Magnet for Your Coaching Business
In reality, there are a myriad of lead magnets you could utilize to boost conversions in your coaching program like our list demonstrates. But how do you make sure you're investing in the right one to generate the most profit for your business of coaching? Two factors should inform your choice: The client base and the subject's complexity.
Ensure you're passing details in the correct format your audience wants to be able to. If your audience listens to podcasts regularly, then you should launch one or be a guest on an industry podcast. And if they read books, you should invest in an eBook.
The other factor to consider is the degree of complexity. Certain subjects are not suitable for specific formats. For example, if you are trying to instruct your audience how to perform an act, videos, webinars and masterclasses will be the best choice for this. If you simply want to convey a notion using an ebook.