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5 Ways Course Creators Can Take Advantage of Black Friday Sales -

Nov 18, 2022

Every person with an inbox for emails is aware that large companies use Black Friday to bring in new customers, market their products and build relationships with an existing customer base.

But even if you're a tiny company owner on the internet doesn't mean you can't get a piece of the Black Friday pie, too.

There are five methods to make the most of Black Friday and Cyber Monday for your online course business.

Design an offer that will entice you

If people imagine creating an irresistible offer and then think of dramatically reducing the cost of their service or product. Actually it is simply an effective arrangement of your product or services in which the value is greater than the costs.

Here are some ways to make an offer that is actionable:

  • Bundling. Consider putting valuable courses together at an attractive price for customers that still results in high-quality sales for you.
  • Value-added. You could add an individual one-on-one coach or a complimentary session at office hours, early access to make a high-value offer that's far more than a price reduction.
  • Risk Reversal. This means that your program will deliver the outcomes promised, without any risk to the customer. It is usually viewed as an "money return guarantee" practice or the first lesson free. This could reduce the reluctance to the time of purchase.
  • Segmentation. Create different offers depending on your previous purchases. For example, existing customers do not require a lot in your introduction courses but may be more interested in continuing education opportunities that you offer.
  • Time limit. The presence of a timer compels people to act fast. The coupon's window should be narrow using "early bird" and "last chance" incentives that create an urgency.

Begin to build excitement today

As you get closer to your Black Friday sale, your message should make your target audience enthusiastic and eager for your special offer. You want them clearly aware that you're coming out with a Black Friday promotion.

An excellent way to create buzz is with an "Pre Launch" page. The page can be a "Coming Soon" page that can be transformed into the "Special Special Offer" page once the promotion is officially launched.

When thinking of what to add to a prelaunch/landing page, take into consideration these:

  • A catchy headline and clear copy: Make sure you are clearly describing your course and clearly defining your worth proposition. Make sure you are concise and appealing however, you must also be explicit and concise, in order so that you can entice people to sign-up.
  • Visual components: add pictures, previews of your content or, if you've got the time, add a video.
  • A clear call-to-action:a CTA (call to action) refers to the click to the button that allows visitors to buy your offers. It is important that all your CTAs appear clearly and easily accessible on your landing page to help your potential customers.
  • Social proofing elements: if you have obtained reviews from previous students, include them on your landing page in order to increase your proposition's value.
  • An opportunity to gather email addresses: if your deal is not live yet include a section for potential customers to add their email addresses to be informed about the Black Friday offer. In the aftermath of Black Friday, the form could be a newsletter sign-up.
  • REFUND POLICY The use of phrases such as "Money Back Refund Guaranteed" or "Risk-Free" will inform your customers of your refund policy, and also ensure even the most cautious customers.
  • Contact Details:Provide a way for prospective students to reach out to you , so that you can give them a feeling of security and improve your image as the course creator.

Design an Email Sales Series

You can't just make one email for Black Friday and one email to Cyber Monday anymore. Getting the highest sales out of your emails requires a well-thought-out strategy and plan. The key is to generate anticipation through the pre-Black Friday and Cyber Monday email campaigns.

These are the top five emails we believe it is best to send them for Black Friday/Cyber Monday weekend:

  • E-mail 1(2 weeks prior to Black Friday): Announce that there is a big event coming
  • email 2(a few days later) The email will reveal the forthcoming sale
  • Email 3(a one week prior to Black Friday): Launch the offer with a clear, clickable coupon code
  • Email 4 (on Black Friday) Remind customers to buy
  • Email 5 (A few days after): Offer ending - last chance

Keep your email messages short and to the point with clearly visible CTAs. Consider adding a countdown to your emails as well. Your email should stick out by using value-driven subjects rather than "Black Friday Sale" or "Our Most Exciting Sale."

Configure Abandoned Cart Recovery

Cart abandonment occurs when customers add items to their cart but don't complete the purchase. Following up on carts that have been abandoned allows you to recover lost profit via reminder messages or following-up emails.

Visitors abandon their carts for several reasons:

  • The additional fees you pay for are not displayed on the landing page for your course
  • A complicated checkout procedure that involves multiple steps
  • Security concerns (is this website safe?)
  • Unsimple fulfillment guidelines (How when will purchasers be able to access this course?)
  • Technical issues or website glitches

Or, you can try to avoid cart abandonment altogether: think of automating coupon applications, adding live chat to your website as well as offering a variety of payment options. If you can establish these trust-building elements during check-out, shoppers will make purchases more frequently.

Extend Your Offer to Giving Tuesday

Giving Tuesday is a worldwide initiative that encourages people to show charity through giving. Giving Tuesday is held every year on the Tuesday following Thanksgiving as well as Cyber Monday. It is possible to incorporate Giving Tuesday into your Black Friday or Cyber Monday strategy by extending the original promotion until end of day Tuesday. You can also have a portion of the Tueaday revenues going to charities.

Design a personalized email that will go out on Giving Tuesday. This email should highlight the following: A brief explanation of Giving Tuesday, the goal of your fundraiser and the charity you're planning to support, as well as what percentage of your profits are going to charity. Make sure to share other ways that your customers can contribute to the cause even if they do not make a purchase on your website.

You can send a personalized thank-you email to everyone who purchases the course today. Include a small gift to really express your gratitude.

Make a Black Friday Sale with

If you're really looking to sell classes, there's no better time to begin than Black Friday. Launch with confidence and entice your students with an irresistible deal.


     Want to try it out to see if it works? Take the demonstration for a spin before you decide to commit.