41 best free marketing tools Strategies for marketers to do more with low cost tools

Marketing tools that are effective help you save time and money, and make your job more efficient, but here's a important thing to remember: finding them is never easy.

Examining tools to determine what they can do to improve your workflow is a hero's task. It takes time, effort as well as cold sales emails in abundance. The result? You try a bucketload of free tools but rarely will you ever come across the top performers.

The good news is that we've come up with this list of 41 free online marketing tools to pull you out of this conundrum. You'll find tested and reliable tools I've personally used (and would recommend) or genuine marketers use and swear by.

Make sure you bookmark this article so that you'll be able to go back to it whenever you require some tools in a list that range from AI-powered writing hacks to time-savers as well as project management platforms.

You can jump to any category:

•    A free software for CRM
•    Video makers
•    Social media tools
•    Editing and writing tools
•    Brainstorming and collaboration
•    Tools for marketing content
•    Management tools for freelancers
•    Invoicing tools
•    Graphics and design tools
•    Tools for Productivity
•    Time-saving and free tools for saving time
•    Tools for managing projects
•    Tools for SEO that are free
•    Analytics Tools
•    More resources that are free

Free CRM software

1. EngageBay

EngageBay is great for solo and small business marketers to manage and track sales deals in the same platform. It provides a simple-to-use drag-and-drop interface , as well as filters that allow you to segment contacts.

2. Zoho CRM

Zoho CRM is part of Zoho's suite of offerings, providing the option to download 5,000 records at no cost, with the option of removing unread records from your leads, freeing up space in the freemium version.

 Paid option to consider at the time of its completion:

Freshsales CRM. It provides artificial intelligence-driven capabilities to generate leads, qualifie leads, and close deals.

Video makers

3. Create

You can edit the video that you create to add titles or other elements to it. You can also use the aspect ratio feature to resize videos within just a few seconds. Additionally, you can connect your account with platforms like Facebook and Constant Contact to share the videos you make straight through Create.

4. IMovie

iMovie remains a staple to create videos, particularly for beginners. The video maker that is free for Apple devices allows you to create simple videos in the field. Begin from scratch, or seek assistance using the software's Storyboards and templates.

 Paid option to consider at the time of its completion:

Create's premium plans with advanced features, such as creating custom CTAs and end cards in your videos, as well as accessing engagement metrics.

Social media tools

5. Buffer

The no-cost Buffer program lets you control three social networks, and lets you plan and schedule ten posts per channel (such a time saver! ).

6. Social Talk

Social Mentions tracks your company's mentions and hashtags on social media, showing you how often and in what tone your target audience is talking about you or using your personal hashtag(s).

7. Hypefury

Hypefury is a scheduler for Twitter ideal for marketers expanding their reach on Twitter. You can plan not just tweets, but as well Twitter threads by using this program.

8. Sparktoro

Sparktoro is an audience research tool. Its free tools will give you an estimate of Twitter users' influence. It also helps you understand their following, and reveal the content that other marketers are speaking about and posting via Twitter.

 Option to pay once you are ready

Hootsuite   Hootsuitefor organizing, planning analysis, and even report on social content with only one tool.

Tools for writing and editing Writing and editing tools

9. Hemingway Editor

Hemingway Editor enhances the readability of your written work score. In order to do this, it will highlight sentences with long and difficult-to-read words along with those that use passive voice.

10. Grammarly

Grammarly freemium is a great tool to catch typos as well as checks your grammar.

11. SpeechTexter

SpeechTexter lets you speak into the tool so it can type out your message -- ideal for those days where you're just not in the mood or don't want to (God forbid!) write.

12. ChatGPT

ChatGPT aids in the process of brainstorming ideas, getting initial drafts of the meeting agendas, and so on.

 Paying option to think about once you are ready

Writer to improve readability of content in grammar, repurposing, and grammar whilst maintaining your branding voice and standard of editorial.

Brainstorming and collaboration

13. Miro

Utilize Miro's free program to design three editable mind mapping and brainstorming boards (or pick from their pool of brainstorming templates).

14. Figma

Figma is a completely free tools for team collaboration that can be used to create prototypes and collaborating on designs.

 Option to pay once you are ready

Twist to facilitate async-based team collaboration , which includes organized collaboration on files.

Content marketing tools

15. Coschedule headline analyzer

Headline Analyzer scores your headline titles to determine their SEO value and click-worthiness to help you create headlines that drive engagement.

16. Blog Topic Generator

Enter five words related to your niche or blog theme along with HubSpot's Blog Topic Generator can give you a week's load of ideas for topics to write on.

17. Content Idea Generator

Portent's Idea Generator is ideal for sparking ideas for content writing. Enter a keyword and the tool will present a fistful of fun suggestions which you are able to play around with.

18. PrimoStats

PrimoStats gives you original stats that you can add to your site and avoid the hassle of the research rabbit hole. Free plans give the user access to over 1,200 statistics.

19. Yoast

Yoast is a free WordPress plugin that helps improve your website's SEO through analyzing the use of keywords and its readability.

 Option to pay at the time of its completion:

GatherContent. It's a content operations platform that lets you manage all aspects of your content marketing- create templates briefs, style guidelines, briefs as well as a content workflow by an editor's calendar.

Management tools for freelancers

20. Toggl Hire

Toggl Hire allows you to evaluate freelancers' skills before hiring them. You can create tests for their abilities.

21. Google Meet

Utilize Google Meet to join free calls with freelancers to describe your brand's identity and content needs.

 Paid option to consider once you are ready

Content Harmony to create shorts to freelancers.

Invoicing software

22. Zoho invoice

Zoho Invoice allows you to create no-cost invoices.

23. Deel

Deel is a secured payments platform that allows hiring and paying global teams across 90 countries (in the no-cost plan).

 Paying option to think about at the time of its completion:

The Deel Premium service automates invoicing, pay contractors in more than 150 countries and much more.

Graphics and design tools

24. Canva

Canva can be an extremely simple and user-friendly tool for creating blog and social media images in a matter of minutes. Utilize the templates available to start or begin from scratch when you've got a flair for designing.

25. Venngage

Venngage is another intuitive diy design tool that lets you create five stunning free images, which include presentations, infographics, reports, charts graphs, printable.

 Option to pay once you are ready

Visme. Make use of it to make animated visuals including videos and get access to your visual video's performance statistics.

Tools to improve productivity

26. Otter.ai

Otter's Basic, free plan can transcribe 30-minute long webinars, videos, and podcasts , so that you can complete the entire process manually. It is possible to transcribe up to 300 minutes in a month and upload up to 3 audio and video file.

27. Screen recorder

28. Pocket

Pocket lets you save any content (videos, podcasts, and blog posts) for reading them later. Additionally, you can include tags on the content for easy reference and get the audio player to read written content for you.

 Paid option to consider when ready:

Evernote to keep track of and organizing notes, setting deadlines, as well as sharing them with your team.

Free time-saving tools

29. Zapier

Zapier lets you connect multiple applications and to automate the steps between them using Zaps. A free subscription lets you make 100 one-step zaps each month.

30. Waldo

Waldo is an absolutely free Chrome extension that can speed up your research. It offers an ad-free Google search experience, taking content out of ranking parts for quick skimming and offering filters to let you locate what you're searching for quickly and easily.

31. WayBack Machine

WayBack Machine is an alternative Chrome extension that functions by giving you website archives. Use it to source examples for the content you create as well as review the way your competitors or successful businesses have planned campaigns in the past.

 Option to pay at the time of its completion:

Zapier Premium for creating multi-step zaps.

Project management tools

32. Trello

Trello is a remarkably simple-to-use project management tool, giving the user ten completely free Kanban boards to manage your projects in as many columns as required.

33. Notion

Notion is an entirely customizable project management tool. You can use it to design Kanban boards, tables, documents, or any other thing you'd like. It also comes with Notion AI that summarizes content, creates tables from connected content, and much more.

34. ClickUp

ClickUp is a different, intuitive, and flexible tool. You can use it to design documents, see different perspectives of your project's pipeline and much more. If starting out feels daunting just pull out one of their templates and you're ready.

 Paid option to consider at the time of its completion:

Asana. It's great for project, task and management of work and comes with tons of integrations.

SEO Tools for free

35. Google Trends

Google Trends shows the popularity of a particular keyword or phrase is within defined time brackets.

36. Keyword Rank Checker

Agref's Keyword Ranking Checker will show you the place a keyword you search for is ranking in the search engine results pages.

37. Website Authority Checker

Another tool for free from Ahrefs, Website Authority Checker will show you the target website's authority (DA).

38. AnswerThePublic

AnswerThePublic enlists all the questions users are asking about the keyword.

39. Keyword Tool

A free Keyword Search Tool by Ryan Robinson gives you keywords for terms you search for that show their popularity and search volumes as well as their rank difficultness.

 Options to pay for when ready:

Semrush and Ahrefs for an entire range of keyword tools as well as link building, and Clearscope for optimizing content to rank better.

Analytics tools

40. Google Analytics

Google Analytics is a no-cost tool to track your website traffic and engagement behavior (how how long people are spending time on a webpage, for example).

41. Hotjar

Hotjar's free plan gives you unlimited heatmaps so you can see the way your customers are engaging with your site -- including the CTAs they're clicking, and what's causing them to get stuck.

 Paying option to think about once you are ready

Chartbeat to track analytics on engagement in real-time.

More free resources

We hope you've discovered some useful applications to use from this list of free marketing tools. And , if you're hoping to know more about the video marketing industry, in particular, we've got many resources to help you: