37 Useful Statistics for Membership Sites You Need to Know (2021)

Are you in search of amazing statistic data for your membership site? There's a solution! We've searched the web to gather information on companies that offer membership.

However, we thought you'd be more certain with a simple list of membership statistics to show you what's happening in the world of membership today.

There's an array of membership sites on the web. In this post, we've compiled statistics based on three well-known and common varieties:

• Learning Management Systems
• Association Memberships
• Subscription Sites

If you're reading this, most likely, you're running a small business or an individual looking for ways to make recurring revenue - not necessarily a corporation.

That's why we're looking at the statistics of learning, associations, and subscription websites anyone can make.

These insights can help you focus on what is the best marketing strategy to help your company and also aid you in understanding what you can expect in your industry's future.

Are you ready to jump in? Let's go.

LMS Statistics

Let's look at the market for LMS platforms.

• In 2021 the global LMS market was estimated at $14.43 billion. It is projected to reach $40.95 billion in 2029, at a CAGR of 14.2 percentage. ( Fortune Business Insights)
• North America accounts for the largest market size using LMS platforms.
• The biggest source of income will be in North America, followed by Europe. The markets that use LMS systems most often due to the rapid adoption of new technology and the availability of infrastructure for internet access. ( Research and Markets)
• There are over 1000 LMS vendors today. (Finance Online)
• The industries using LMS platforms are divided into four categories: Education (21%) Technology (12%) Manufacturing (9 9 percent), and Governmental Bodies (2%). (iSpring Solutions)
• In Fortune 500 companies, 41.7% use educational technology to train employees during formal periods of training. (eLearning Industry)
• Today, over fifty percent ( 55%) of LMS installations are deployed in the cloud, while 45percent are hosted on premises. (iSpring Solutions)
• Of LMS users, 89% access online courses using a desktop, while 76 percent of learners access courses on a laptop, 25% via a tablet and 19 percentvia smartphones.
• Half of LMS buyers invest not more than $5,000 on system implementation, whereas 1percentof LMS implementations are priced above $50,000..
• More than 50 percent of LMS buyers implement their platforms within six months, 24 ofof buyers need up to one year to get their LMS up and running, while the rest take longer than an entire year to get their LMS platforms up and running.
• The most common reason people are unhappy regarding an LMS platform is poor user experience ( 88%) followed by poor admin interface ( 74%).
• Based on Finances Online, 93 percent of the companies that were surveyed are planning to adopt LMS with live, online learning to their programs. (Finances Online)
• An 2020Capterra report showed that 36%of colleges and universities as well as 64 percent of schools in the k-12 range utilized LMS this year. This rapid rate of adoption is predicted to become a major driver for the industry. (Capterra)

Membership in Associations

Membership in associations are usually smaller organizations that serve the interest of professions or trades. The associations are also associated with charitable and philanthropic activities.

They often seek out and aid member associations (IMO), trade groups or a mix of both.

Associations are built to develop and exchange knowledge, the best practices, and also to assist the members' networks. They also support members and promote their interests.

Associations that are a part of the membership industry don't offer services to consumers of all ages. Members' needs are different, and each association may have its own specific culture based on the industry it's in.

We'll look at some useful ideas to boost the effectiveness of marketing for associations and boost recruiting.

• Why do people join associations? According to the Marketing General, 57% say it's to network with other members, and 26 ofof people want to learn about the best practices in their field while 25 percent would like to gain access to particular information.
• The associations that are able to recruit both people as well as trade organizations have the greatest median growth ( 14%). The associations that only recruit individuals experienced 12% increase, while associations that accepted trade bodies had a growth of 10 percent.
• The largest generational group in associations is the baby Boomer generation ( 36%). Generation Xforms the third highest generation at 29 percentage. Millennialstypically constitute 20% and Gen Z, 6%.
• The most popular channels to garner the most new members are word of mouth ( 69%) as well as mail ( 62%) and also meetings ( 34%).
• For digital recruiting channels, Facebook paid advertising is the most effective. It has generated 68 percent of new recruits, however, 51%comes via SEO as well as 46% comes from the remarketing channel.
• What are the top social media platforms for associations? Facebook ranks first with 93%, Twitter is second with 82 percentage, and LinkedIn is third with 72%..
• Based on Wild Apricot, 79% of businesses use Facebook as a way to recruit new members. Twitter comes second with 35 percent of organizations recruiting their members on the microblogging platform and 34 of members of organizations hiring on LinkedIn.
• Which is the most effective social media platform for recruitment? The associations say it's Facebook however Twitter and the other platforms are said to be less effective.
• An entire 38%of associations that experience an increase in member renewal fees offer an automatic annual renewal via credit card.
• From organizations, 25% say that creating targeted communication increased member satisfaction. A further 16% believe that increased member engagement is due to using intentional engagement strategies, as well as an increased focus on the members. 13%of associations canceled, began or altered events in order to find that member engagement increased. (Association TRENDS)
• The higher renewal rate of members is dependent on how the members are aware of the association's value-proposition. From organizations, 23% claim that higher renewal rates resulted from clearly defined value propositions, as opposed organizations whose significance was not clear.
• From associations, 42% state that having members understand the value proposition of their association increases net members. As a contrast, organizations where the value proposition was not clear had lower net membership rates.
• Paid advertisements, such as promoted social media posts, Google Ads, and others, were used by 71%of associations.
• The majority of 76% of associations don't offer benefits or affinity programs to create returning members.
• Of surveyed associations that were surveyed, 46% said they had seen the overall growth in membership over 2020 - 2022. (GrowthZone)
• 40% of survey groups stated that engagement of their members improved "better" between 2020 and 2022. (GrowthZone)

Subscription Memberships

Businesses that offer subscriptions are increasing in number, particularly due to the global pandemic. It's the main way companies and people can earn an ongoing income on the internet.

We'll jump in to take a look at some key subscription model statistics. They'll provide the most relevant information you require to comprehend how the subscription model is likely to be the norm in the future.

• In 2022, 53% of all software revenue is expected to come through subscription models. (Digitalist)
• From 2020, all new entrants as well as the majority of current vendors utilize subscription models. (Gartner)
• The key challenges facing businesses: 63% of media publishers say that turning their audiences into subscribers is a major issue, while 42 of of companies in the field of media claim that coming up with products consumers are willing to pay for is a major hurdle. (Digiday)
• Small businesses typically spend over $15,500 every month for SaaS services. (Blissfully)
• Small-sized businesses typically use on average twenty or more monthly SaaS subscriptions.
• Of fifty-four high-ranking business executives representing retail, finance, as well as other sectors, 70% think that subscription models are the key to increase growth. ( Global Banking and Finance)
• From a survey of the top finance executives, 53 percentsay that 40% of their company's earnings are sold via this model of subscription. (CFO)
• For C-level executives as well as Board members 22 percent have incorporated subscription or member models into their future strategies, while 17 percentof respondents plan to launch the new or further business models that generate recurring income in the near future.
• In the case of companies, 82% are adopting subscription models because they can become the top disruptors. (Citibank)
• The full 76 percent of businesses say that using a subscription model can help create retention of customers as well as long-lasting relationships with clients.
• The majority of U.S. households, a complete 34% won't have a traditional television subscription. (Variety)
• When it comes to video streaming subscriptions most homes ( 69%) own one. (Deloitte)
• Music streaming services are on the rise as well, with 41% of households holding an account with at the very least one. (Deloitte)
• A typical annual increase for suppliers of subscriptions can be between 30 to 50%. (The Paypers)

Conclusion

There you go. Hopefully, you've gained insights on the current state of the membership business model through examining three distinct types of memberships.

The industry you're in and the purpose of your membership site will dictate what kind of business choices that you make. Always, knowing your target market is the initial step in creating a successful membership business.

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