30 Key Statisticians for Membership Sites in 2023 and Tips for Boosting Your Membership Strategy

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                  The  most recent research in order to provide you with current membership statistics for sites and information on the rising membership trend.        

Contents                                       Toggle

•            Learning Management Systems (LMS) Stats
•            Association Membership Statistics
•            Subscription Model Statistics
•            Tips & Best Practices What Have We Learned?
•            In Summary

The rise of the creator marketplace has made it possible for innovators to monetize their unique ideas. Through tools like Member, launching an online membership website is now more accessible than ever.

Having a comprehensive set of statistics on your membership sites can give you the confidence you need to navigate the constantly changing landscape.

There are a myriad of membership sites out there. In this article we focus on three defining categories in the industry:

• Educational Platforms (Learning Management Systems)
• Association Membership Models
• Subscription-Based Platforms

The information provided will not just guide your marketing efforts but can also provide a glimpse into the future trends within your niche.

Are you ready to start? It's time to start the math!

Learning Management Systems (LMS) Stats

An increasing number of companies have embraced learning management platforms (LMS) to develop online educational platforms or incorporate education elements in their membership sites. It's a smart strategy to enhance your business's value and broaden its offering.

We'll now look at the LMS platform market.

• The report on market research for 2023 published by Fortune Business Insights found that in the year prior, the worldwide LMS market was estimated at $16.19billion. This year it's expected to increase to $18.26 billion..
         
  
• In 2030, the number could reach an astounding $47.47 billion.        
         
  
• The fastest-growing market for the year is Europe however the largest marketplace will be North Americaaccording to a report by Straits Research.
         
  
• This growth can be attributed to an increase in connectivity to the internet, higher use of smartphones in educational institutions as well as the growing preference of students to LMSs.
         
  
• More than 40%of Fortune 500 companies use E-learning and LMSs to integrate and teach employees, according to the eLearning industry.        
         
  
• LMS users use the following devices for accessing their online courses: desktop (89%), laptop (76%), tablet (25%), and smartphone (19 percent). It is evident that it is essential that LMSs be adaptable in order to cater to the diverse desires of the students.
         
  
• The most frequently requested LMS functionalities between 2022-2023 were accreditation and compliance management (53 percentage), content authoring (15%)) and course libraries (15 percent). (Capterra)
         
  
• The average LMS software budget is between $15-$40 per user.
         
  

Association Membership Statistics

Associations typically represent smaller entities committed to a certain industry, profession, or philanthropic cause. They usually collaborate with members, trade associations or even a combination of each.

The main purpose behind these organizations is to facilitate information exchange, encourage top practices, increase members' networks and advocate for the interests of members.

In contrast to mainstream companies, associations members are an exclusive audience that has specific demands.

The ethos of each association is often shaped by the industry it is associated with or its cause. Let's look at some of the best practices to boost the marketing of associations and increase member enrollment.

• The top reasons people join associations is network opportunities (64 percent); continued learning (39 percent) and understanding the how to apply best practices in their field (33 percent).
         
  
• 49 percent of associations have reported the growth of membership between 2022 and 2023, up to 38% from the year 2022, and 26% in 2021, with a dramatic increase in the number of members enrolled in the last 3 years.
         
  
• In 2023, used the following channels to recruit new members: email (85%), organic social media (67%) and association-sponsored events (66%).        
         
  
• Associations' top motives for why that prospects don't sign up for membership are: lack of perceived value (60 percent), lack of branding awareness (39%), lack of financial support from employers (29%).
         
  
• 34% of associations invite members to join their community as a way of connecting with existing members.
         
  
• 48 percent of associations offer their members the option of a three-month grace time for accessing benefits after their membership ends.
         
  
• Engagement is the most common challenge for organizations, with 51% connecting a lack of engagement as the reason members did not renew their membership.
         
  
• Innovation is crucial when it comes to membership retention and attainment. Yet, only 25% of associations reported as highly or exceptionally innovative. (Marketing General)        
         
  
• 13 percent of organizations who added, modified, or canceled events observed an increase in member engagement which suggests that you need to alter your approach. (GrowthZone)
         
  
• 60% provide its members monthly automatic payments 14% of them offer automatic monthly payments, but only 26% of them offer both options in 2023.
         
  
• Just 38 percent are using a procedure implemented to help reengage the churned members.        
         
  

Subscription Model Statistics

Services and businesses that are subscription-based appear everywhere with good reason. Who doesn't love predictable cashflow as well as customer loyalty?

Not only that, but customers are fast to catch onto the benefits of subscriptions versus owning the property. This is why this concept is catching on big time.

Let's delve into some pivotal statistics defining the subscription economy. These figures will help you understand how everyone is getting on the train of subscriptions and the reasons it's set to dominate over the coming time.

• An early report put the market for digital subscriptions as $650 billion.
         
  
• By 2025, it's set to grow to $1.5 trillion in accordance with the most recent estimates. (Lineup)
         
  
• The number of HTML0 Americans report using at least one subscription that is 23,0 million more since 2020.
         
  
• In the course of this calendar year three quarters (75%) of direct-to consumer brands are expected to provide subscription-based services. (RetailDive)
         
  
• The typical growth of companies that offer subscriptions ranges from 30 to 50 percent annually. (The Paypers)
         
  
• In a study conducted from Global Banking and Finance, 70% of senior business leaders from key industries, including finance and retail believe that subscription models are crucial to growth..
         
  
• 53 The majority of finance chiefs interviewed by CFO said that 40 percent of their company's income is generated through the subscription of a product or service.
         
  
• Over three quarters of all businesses declare their subscription services improves customer retention and builds loyalty.
         
  
• Worldwide acceptance of the subscription economy stands at approximately 16% and is targeted to grow at 30 percent. (Citi)
         
  
• Then, in 2027 the projected 83 percent of U.S. households won't be able to subscribe to the traditional television channel. (Leichtman)
         
         

Tips and Best Practices: What's been learned?

Okay, let's wrap the story! Hopefully, you've picked up information on the membership game through these three types of membership.

There are also plenty of information to help switch up your strategy and take better choices and optimize your membership site. Here are some of the best practices we've uncovered:

        1. LMS (Learning Management Systems) Best Practices

• Maintain Content Control: Ensure your LMS gives you full control over your content. Making actual-time changes, updates or adjustments is vital for adapting to the ever-changing requirements of your customers.
         
  
• Prioritize responsiveness The data demonstrate a variety of gadgets used to access courses. Choose LMS solutions that are responsive, ensuring a seamless experience whether your members are working on laptops, desktops or smartphones, tablets or even laptops.
         
  

        2. Best Practices in Association Membership

• Value-Driven Engagement: Given that networking opportunities are a top motive for people to join associations, consider hosting regularly scheduled webinars, virtual meetings or forums that can help meet this need.
         
  
• customized marketing: With a sharp rise in membership growth in the last 3 years, it's crucial to understand your audience. Employ targeted marketing strategies based on the specific requirements and needs of possible members.
         
  
• Re-Engagement Strategies In the event that just 38% of members have the ability to reconnect churned members, develop strategies to reengage members who have quit. It could involve special incentives, feedback surveys or highlighting new benefits.
         
  

        3. Subscription Model Best Practices:

• Diversify Payment Options In light of the various preferences for payment frequencies Provide a range of choices, ranging between monthly and annually so that you can meet different preferences.
         
  
• Stay Ahead with Trends: With the digital subscription market expected to expand immensely, keep an eye on the latest trends. It will allow you to adapt your offering and keep you in the game.
         
  
• Focus on retention Over three quarters of companies saying that subscription services improve customer retention make sure you invest in strategies to increase loyalty. This could be through exclusive content, discount offers for members and regular feedback loops.

When you implement these best techniques, you'll find yourself better positioned to maximize the potential of your membership site whether that's an LMS, an association membership, or even a subscription-based system.

In summary

It's clear as day: the subscription world is expanding and showing no signs of slowing down. Thinking of launching an online class or bringing the steady flow of money into your store? There's no better time to start than right the present.

Remember, it's all about providing a high-quality service that makes life easier for your members. Make sure you do this, and you'll be able to see profits increase each year.

It's a good idea to start by using the proper tools that will make setting up and managing your website's members.

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