21 content marketing tools to simplify your life
We'll face it. In today's competitive online market, content marketing is an absolute requirement. It's how marketing teams draw attention to their audience, create excitement and connect with their target people.
It can be difficult to decide the tools and resources that will work best for your organization and whether you really need any content marketing tools at all.
We've made this A-Z list of the top ways to promote content for 2022.
What are the different types of techniques used to market content?
This is how brands effectively get their message out to those who are interested.
A majority of customers consume the brand's content to find out more about particular goods, industries news as well as entertainment. The possibilities are virtually endless in terms of creating content that is more pertinent to the various customer profiles.
There are 6 different kinds of marketing tools that businesses brand owners and managers should incorporate into their toolkit:
- Content writing tools
- Tools for optimizing content
- Content distribution tools
- Tools for marketing analytics
- Tools to manage projects
- The tools for hosting and streaming
21 of the top tools for content marketing to simplify the (way) easier in 2022
Are you looking to expand your followers and boost your sales by 2022? Here are the top content marketing tools to help you put your small business on the map:
1. Airtable
What is it that it can do
Airtable is an administration tool which gives small-sized businesses an organized system that can help them organize their tasks. Airtable can be used by users to manage tasks, interact with customers, and more. Airtable is a great tool to supervise projects, interact to customers and keep track of new concepts.
The most appealing features
Many people love Airtable due to its capability to work with other apps to allow for collaboration. Its features to manage projects can be set up according to your requirements and allow you to connect records across tables.
Pricing
The company offers four pricing levels with prices ranging from $0 to the amount of $25 per month.
2. Ahrefs
What are the implications?
This all-in-one set of content marketing tools is well-known for SEO optimization, as well as the ability to carry out market analysis. Ahrefs aids marketers in tracking competitors, improving their position in search results and increase their engagement.
Top List of Features
- Websitemasters can download free tools to use for checking your site for problems
- Beginner-friendly
- Updates to feature content on a regular basis
- Join a group to meet your fellow members
Pricing
If you're considering checking out Ahrefs to determine if the service is right for you, it offers a $7 seven-day trial option without costs Site Audit and Site Explorer tools that anyone is able to use and you may decide to buy an all-access account.
Monthly subscriptions begin at $99 for accounts intended for private use, and $1999 for businesses. Additionally, there are year-long payment options at an affordable price.
3. Asana
What does is it able to do?
Another popular project management platform helps marketers coordinate all aspects of their day-to-day work and long-term plans.
The best Features
Asana can be renowned for its collaborative power but it's also loaded with awesome tools for marketing media:
- Customization options for your business
- Strategies for optimizing work flow
- Marketers can share their responsibilities across several projects, without having duplicate
- Capabilities for tracking and reporting
Pricing
Three plans are available:
- Basic: Free program designed to individuals or those just starting to get started in marketing
- Premium: $13.49/mo
- Business: $30.49
4. Buffer
What is it that it can do
This platform for managing social media is essential for small-scale businesses managers who must manage everything. Buffer assists you in increasing participation on your social media platforms as well as design future campaigns.
Top Highlights
- Join a variety of social media profiles
- A maximum of 2,000 posts may be planned in advance for each account.
- Utilize recurring posting schedules
- Team member privileges can be added to the team.
- Reportage and analytics
Pricing
Apart from a trial plan which gives you access to basic features and features, Buffer offers a no-cost 14-day trial. You can also choose from the following:
- Pro plan: $15 per month
- Small Business Plan Monthly Cost is $99
- Medium Business Plan: $199 per month
- Big Business Plans Monthly Cost is $399.
If you choose to pay annually, you'll get a 15 percent discount. Furthermore every Buffer plans are half-off for non-profit organizations.
5. Constant Contact
What exactly is it is it able to do?
Constant Contact is the ideal choice for sending email marketing messages. It also includes e-commerce along with domain names, and logo designs for a whole suite of small business products that are marketing related.
The best features
- Make professional emails
- Intelligent website builder
- Start an online store at the beginning
- Free LogoMaker
- You can make social media advertisements available on your dashboard
Pricing
The Core plan is comprised of everything you require to help grow your small-scale business. plans starting with $9.99/mo.
6. Dropbox
What is it that you can accomplish?
Dropbox operates like an extra storage cabinet that is within the cloud. Dropbox is a cloud storage service which allows users to safely save and collaborate with files. They are instantly synced to computers, Macs, Windows, Android and many more.
Top features
One of the most appealing benefits of Dropbox is that it allows you to upload photos or other documents together with other users, even though they don't have a Dropbox account. And with an account with the Dropbox Business account, you can also avail additional features such as data backup and recovery documents, document analytics, and advanced tools for collaboration.
Pricing
Their tiered pricing plans for commercial customers vary from $11 to $25 for a month, but a free Dropbox account can be enough to start.
7. Figma
What exactly is it you can accomplish?
Top Features
- Network tools for drawing and design
- Auto-layout features automatically adjusts the dimensions of components on the interface
- Teams are able to edit designs simultaneously
Pricing
Figma is a free service for teams just starting out, and includes up to 2 editors along with three different projects, but also the ability to create organizational and business plans.
- Professional: $12 per editor/per month
- Organization: $45 per editor/per month
8. Frase.io
What does it do?
Frase is your one-stop source for SEO, content writing and keywords research tool. The AI-powered Content Marketing tool is ideal for small-sized business owners as it can reduce your content writing and search time in half.
Top List of Features
- Brief the content team within minutes
- Produce high-converting copy
- SEO (Content Optimization) and other tools for ranking web pages
- Analytical tools that stop the decay of content, and to identify potential opportunities
Pricing
- Solo plan is for people who just starting to learn about content creation, $19.99 per month.
- Basic plan designed for small-sized and freelance entrepreneurs, $44.99 per month.
- Team planis intended for teams and agencies that want to grow their production of content. $114.99 monthly.
9. Grammarly
What it does
Grammarly is an editing software to help you enhance your writing abilities including spelling and grammar along with the tone and style. It helps fine-tune the message of blog and email messages, as well as private messages, as well as anywhere you write in your Internet browser.
Top Features
- Real-time writing feedback
- Integration into existing platforms
- Style guide
- Snippets
- Brand Tone
Pricing
Chrome extension is completely available for use at no cost, however users that pay (starting at just $12 per month) come with extra features for content creators.
10. GoDaddy
What it does
Need a website? Design it with GoDaddy. Start with nothing and create a basic site that is ready to publish the content you want to make public in only minutes. GoDaddy provides online bookkeeping and security tools that can help your site become a model for success in the future.
Top List of Features
- Beginner-friendly drag and drop web designing tools
- Automatically converts the content on your website into mobile
- PCI compliance within the cloud
- A plethora of websites that already have templates, templates, and stock photos
Pricing
GoDaddy Website Builder provides the following price plans:
- Personal: $5.99/mo
- Business: $9.99/mo
- Its Business Plan $14.99/mo
- The Online Store $19.99/mo
Marketers may also make use of GoDaddy's budget-friendly WordPress hosting, starting at just $3.99/mo.
11. Google Docs and Sheets
What is it that they do?
The tools used to create marketing content assist in organizing marketing campaigns controlling cash flow, and everything between. Sheets and documents are crucial to marketers for creating the content, organizing it and working.
The best features
- Simple document sharing and collaboration
- Cloud storage saves your information instantly.
- Multiple combinations
- You have joined your Google account to have a more straightforward access
Pricing
The storage is available completely for free, however there's a chance you'll have to pay a little more for extra storage in the event that you aren't able to use them all.
12. Google Data Studio
What is it that it can do
Today, marketers are able to incorporate data sets into marketing applications without any previous experience in programming. Another , completely free Google cloud-hosted application, Google Data Studio, allows small business owners to make professional reports and interactive dashboards, which provide one-stop study of their marketing data.
Top Features
- Drag-and-drop report editing
- Configurable charts and tables
- Text and images that can be made to look different
- Tools to collaborate and share can be found on Google Drive
- Connects data across Google suite application
Pricing
Google Data Studio is free to use.
13. Hootsuite
What it does
HootSuite allows marketers to schedule their content, with no need to share it manually when it is appropriate for the time of day. Make your own content, and then schedule when and on what date you will upload it to social networks for more efficient content marketing campaigns.
Top Highlights
- 35+ social media platform integrations
- Create, save and schedule posts. Save, save and schedule
- A simple dashboard lets you check the most recent posts on several accounts
Pricing
HootSuite has four pricing levels:
- Free: 1 social accounts
- Professional: $49/mo, 1 user/10 accounts
- Team: $1299/mo, 3 users/20 accounts
- Business: $599/mo, 10 users/35 accounts
14. HubSpot
What does it do?
The entire set of marketing tools takes care of everything you need to manage, monitor, and measure all of your online marketing efforts.
Top features
- Single platform for all the marketing needs
- Transparent components are integrated into the system for the best performance
- Support for customers is top of the line.
Pricing
Many of their tools are completely free. Plans start at just $45 per month for more in-depth analysis.
15. Squarespace
What does it do?
Beyond just an eCommerce is more than just an online platform. With powerful SEO tools for content marketing, even small companies can discover which sources of traffic bring traffic to your site and the way that visitors interact with the content on your website by conducting a deep study.
Top features
- A variety of online store templates
- Email campaigns and SEO tools
- A thorough analysis
Pricing
Squarespace plans start at only 12 bucks per month.
16. Slack
What is it that they do?
The most appealing features
According to Slack it's a fantastic app that produces important outcomes:
- 32% improvement in productivity
- The mail department within the internal system has been cut in half.
- Businesses are connected to each other that they have 25% less meetings.
Pricing
Get started with better communication for only $8/month per user.
17. Trello
What are the implications?
The software for managing projects lets teams approach content marketing through a cooperative approach using custom charts, lists and graphs.
Top Highlights
- Advanced search tools and filters can help the marketer find what they need quickly
- Develop your own plugins, and add-ons for Trello
- Teams, documents and schedules are organized
Pricing
Trello is only $5 per year for each user.
18. Record
What is it that you can accomplish?
The extension lets users effortlessly share screens and capture them to make videos more simple as well as collaborative. It can record unlimited screen footage, it's an ideal tool for online course creators as well as videos to aid in market strategies.
The best attributes
- Screen recordings for unlimited screen for no cost
- Screen recordings, and then share them with teams
- It effortlessly integrates into the ecosystem
Pricing
Record is an extension that's free that you can install on your web browser. Record extension is free for you to download and install on your web browser. Users are advised to upgrade to an Pro Package ($20/month) for the best benefits from the advanced capabilities.
What exactly is it is it able to do?
Not your average video editor. Create includes a variety of tools that allow entrepreneurs with small businesses to create high-quality social media videos within a matter of minutes. Its user-friendly interface assists in simplifying video marketing by providing precise instructions during the entire procedure.
The best features
- Tools for creating videos for beginners
- Create a template or upload content of your own
- High-quality stock libraries of HD videos, images as well as music tracks
- Branded content that is 100% promotional and branded
- Automatically tailor content to every social media site
- Upload your videos on the Internet straight from Create
Pricing
- In addition, 500GB of data per week. 5GB per week every year, and $7/month per year
- Pro: 20GB/week, 1TB per year, $20/mo bill every year
- Business: No limit on daily usage, with 5TB of total storage. $50/mo per year
- Premium: Unlimited live streaming, 7TB total storage $75/mo
20. WordPress
What does it do?
If your plan for marketing content involves a blog that's why you'll require WordPress hosting. Simple design tools let you to create and store documents, keep track of the number of users who come to your site as well as analyze the results and other extensions.
The best features
- Statistics on visitors integrated
- A huge selection of themes that can be customized and templates to choose from
- Beginner-friendly drag-and-drop-editor
- Access to direct access to sharing on social media as well as buttons for sharing on social media
- Custom domains
Pricing
Prices start at $ 4/month for personal accounts, and increase to $45 for the corporate version.
21. Yoast
What is it that is it able to do?
Content marketing is essential. Yoast provides SEO tips for writers, as well as articles and reminders for blog articles as well as web pages. Don't forget to include the meta data and internal links every time you use Yoast.
The best features
Yoast assists in making SEO easy for smaller-scale entrepreneurs and marketing managers alike. Yoast provides simplified checklists and easy SEO recommendations.
Pricing
Paid Yoast subscription plans include access to their extensive collection of information and the latest SEO tools are $229 annually.
Wrapping around
The 21 marketing tools provided here are only the beginning for companies that are beginning their digital marketing journey. Keep in mind that it's not necessary for you to take on the task for a business to succeed as creating campaigns for marketing is easier than ever by using the appropriate instruments that can aid your growth. What is this? Work smarter, not harder.
Do you want to take your marketing of content to the next level?
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