2022 Holiday Online Shop Trends in 2022: Reaching More Parents

The holidays can be the most exciting time for online stores, especially ones that cater to parents and their kids. In order to make the most of the holiday season, it's important to know your customers and make the process as easy as possible for the customers.

We'll take a look the trends in online shopping this year for parents. We'll also look into some ways you can use the information to increase the sales during the holiday season.

Parents are increasingly shopping online in 2022

The impact of inflation on holiday shopping across the board So it's not surprising that 74% of parents said they are affected by it in their buying decisions. So what does that mean for the 2022 holiday season?

For starters, parents are spending less money on entertainment, 59% less money on home entertainment and 70% less in entertainment that is outside the home.

But they're investing more in different categories, including

• Drinks, food as well as groceries (58% more)
• Products for health (57 percentage more)
• Fitness (52% more)
• Jewelry (50 percent more)
• Electronics (48% more)

When it comes to the shopping season the majority of parents stated that they'll spend the same amount as they've done in previous years however 32% of them will save money and 17% more. It's a mix of both. The majority (42 percent) will divide their money between both in-person and online shopping.

Parents typically spend $250 to $999 on Christmas gifts, however 40% spend over $1,000, which is higher than nearly the entire population that responded.

How to be parents' Christmas store of choice

That's right, they're quite a number of numbers. Which way can you use this information to improve your online store? Here are seven strategies you could benefit from online shopping trends this season of Christmas:

1. Concentrate on validation, reviews, as well as social confirmation

Parents are becoming more and more cautious when it comes to the products they introduce to their children, and they're spending less on entertainment in general. So your job is to persuade them that your product should be included on their list of gifts that they will only receive.

A great way to do this is to showcase positive feedback from customers across the globe there is a way to do it. Highlight the reviews on your listings of products and landing pages. Highlight websites, magazines and other publications which featured your product. You can add your Instagram feed into your footer with quality photos of your items that are used by children and parents.

To gather reviews, consider sending a review request via email following the time your product has been given to the client. Through Klaviyo allows you to set up your email to send in a couple of days after your the order arrives on customers' doorsteps, giving your children time to have fun with your toys or wear their clothes or even taste the food you served. It is also possible to automatically include the link for people to leave reviews for the particular item they bought which makes it easier for busy moms and dads to leave reviews.

2. Educate your shoppers

Similar to this Take the time to truly educate parents about what makes your product ideal for their kids. Do they come from nature? Can they aid in the development of specific skills? Are they able to keep children comfortable in the winter months? Are they able to ease the burden of parents?

Veer provides a lot of details on their website including details on the technology, safety as well as warranties and the features of their vehicles. The site also includes video and images so that parents can truly see what they can provide.

There are numerous methods to accomplish this. Create blog posts that highlight all the ways kids can learn through your playthings. Make an ebook available with more information about the importance of non-toxic plates and cups. Answer common questions on an FAQ page.

Offer all the info that shoppers need to make an educated decision about your products.

3. Make sure you are specific in your marketing efforts

It's not just helpful when it comes to product decisions, it also guides marketing strategies so that you can resonate with clients on a deeper level. One of the most powerful ways you can do this is to segment which is the process of separating contacts into groups with certain traits that are similar.

Let's say that you sell several educational toys. It is possible to label these products based on the age range that they're suitable for. Then, utilize data from your previous purchases to send parents emails with children who are in this category. For instance, anyone with a child of one year old doesn't wish to have to comb through the list of games for video bikes, bicycles, or dart boards. However, parents of children aged 10 or more would appreciate the idea!

It's not only about age, either. You can segment your mailing lists according to current trends in online shopping or even by factors like clothing dimensions, allergen type and location or purchase size. The possibilities are endless, and enable your clients to cut down on time, and address their individual needs.

Take a look at this segmentation tutorial from Klaviyo to explore more options.

4. Reduce the complexity of buying

The holidays are particularly busy for parents who, we all know, are already busy enough! Family photos are to take, parties to attend, holiday plays to enjoy, gingerbread homes to make and light shows to enjoy and food that needs to be baked The list could go on and on. If you help people buy gifts as easily as you can, you'll be better positioned to win their customers' business.

What can you do to accomplish that? Here are some ideas:

5. Let shoppers be able to discover what they're searching for

If parents find it difficult to find the specific dimension, product, or category that they want to purchase, they'll head elsewhere. Make your navigation easy and clear. Limit yourself to just a handful of options in your primary menu, then nest secondary pages beneath so that users don't get overwhelmed with options that don't apply to them.

If you have more than a few products, group them into categories according to data from online shopping patterns. It is possible to include the same items in multiple categories to make things simpler. For example, you might sort books according to the genre, format or age range.

There is the option of adding filters to your shop for customers to narrow the options available. Magna-Tiles includes filters on brand categories pricing, type of product, interests, and colors.

Also, you can add the search bar in your menu's main page or in the footer and place it in an area that's easily seen. Use a program like Jetpack Search to provide relevant results, correct spelling mistakes, and even let shoppers filter pages based on categories, tags, dates and many more.

6. Make an omnichannel plan

An omnichannel approach connects offline and online interactions, so customers can purchase and interact effortlessly across a range of platforms - in-store, on your site, on social media, and so on. Since the majority of parents are planning to divide the cost of their purchases between offline and online, this is crucial than ever before.

There are lots of different ways you can make the most of the omnichannel nature of e-commerce. These include:

• We provide top-quality support throughout all of your channels.
• Unifying payments both online and offline to ensure that each purchase is linked to a single user.
• Making it easy for shoppers to return their purchases on-line and in store.
• Utilizing a CRM system to collect the history and information for each customer.

7. Give multiple options for purchase

In the holiday rush Make every effort to reach customers at the place they are. There are many different kinds of payment methods. Some would rather pay using the credit card option and others prefer to reserve their item through the web and then pay with cash at the time they pick it up in your store.

Jumpstart your holiday marketing efforts

If you want to reach parents during this season of giving, you'll need to understand the latest online shopping trends and relate to parents' requirements as completely as you can. And Klaviyo can help you.

The site provides an array of tools for facilitating the process of checkout. It also accepts a wide range of payment options, and makes finding the appropriate product simple.

Klaviyo takes care of marketing, assisting you send hyper-personalized emails, automate your marketing efforts and gain insight into your customers.