2022 Holiday Online Shop Trends in 2022: Encouraging more parents

The holiday season can be an exciting time for ecommerce companies, especially those that offer services to parents and their children. To make the most of the festive season, you need to know your customers . You must ensure that the experience is easy for your clients.

Let's take a look at the latest trends of shopping online this year for parents, and consider how you can make use of this data to maximize your sales for the holidays.

Trends in online shopping among parents in 2022

The effects of inflation on the spending habits at holidays across the board. It's no surprise to learn that 74% of parents believe they are affected by it when they make their purchasing decisions. But what do these numbers suggest for the 2022 Christmas season?

To begin it's evident that parents pay less on entertainment - 59% less for in-home entertainment, and 77% on out-of-home entertainment.

But they're investing more in other categories:

• Alcohol, food, along with grocery items (58 percent higher)
• Produits for the health sector (57 percent more)
• Fitness (52 percentage points higher)
• Jewelry (50 plus)
• Electronics (48% more)

For Christmas shopping the majority of parents reported they'll spend similar quantities to what they've paid in previous years however 32% of them will spend less while 17% will be spending more. This is an amalgamation of both. Most (42 percent) will divide their money between both in-person and online shopping.

The majority of parents buy $250-$999 in presents for the holidays, yet 40% purchase more than $1000. This is more than almost the entire group of people that responded.

The best way to become parents' top choice for the holiday season

These are a number of figures. What can you use this information to add for your online store? Here are seven ways you can take advantage of these trends in online shopping this holiday season:

1. Be sure to focus on reviews, validation, and social evidence

Parents are more cautious regarding what they show their children. Additionally they're spending less entertainment overall. Your job is to make them believe that your product should be on their list of gifts that they'll get only.

An excellent way to achieve this is by showing favorable feedback from clients across the world. There is a way to do it. Add testimonials to your list of landing pages and products. Showcase magazines, websites, as well as publications featuring your items. Add your Instagram feed in your footer. Upload high-quality pictures of your items that are used by children as well as parents.

If you want to collect reviews, think about emailing review requests. review requests via email when your item is delivered to the customer. Utilizing Klaviyo you can schedule the email to go out within just a few days after your order arrives at the doorsteps of shoppers. Children will have the opportunity to have fun playing with toys and wearing clothing or taste the food you served. It is also possible to automatically include an option to review specific items they purchased making it easy for moms and dads who are busy to write feedback.

2. Educate your shoppers

The same goes for this. Take the time to truly educate parents about why your products are the best choice for their kids. Are they a result of nature? Are they helping to develop particular abilities? Will they keep kids extra warm in the winter months? Can they ease the burden of parents?

Veer adds lots of extra information to their pages on products including details on the latest technology, security warranty as well as features as well as warranties on their wagons. There are also images and videos to let parents know the features they have available.

There are numerous methods to accomplish this. Blog posts on the various ways children can discover through their playthings. Share an ebook with information about the importance of food and cups that are safe. Find answers to frequently asked questions on an FAQ page.

Give all the details buyers require in order to make an informed decision.

3. Be specific in your marketing strategies

It's not just helpful for making decisions about products but also helps guide your marketing activities so that it is possible to communicate with your the customers on a higher scale. One of the strongest methods for achieving this is segmenting - contact groups that share certain features that are comparable.

If you're a retail store and offer many educational toys. It is possible to label these products based on the age range the toys are suitable for. Utilize information from previous purchases to notify parents of kids who fall into this same class. After all, someone with a baby of 1 year old wouldn't like to get lost in a list of video games bicycle equipment, dart boards. But parents of children aged 10-plus would love this!

This isn't just about the aging process and also about. You can segment your email list based on current fashions in online shopping or specific characteristics such as the size of clothing and type, allergens and location or the typical amount of purchases. There are many options that appear to be infinite, which allows customers to reduce time and speak to the individual needs of every customer.

Check out this segmentation guide written by Klaviyo for additional ideas.

4. It makes buying less difficult

The holiday season is quite hectic for parents who, as we all knoware working too much! There are family photographs to take, Christmas celebrations to go to, holiday shows to see as well as gingerbread home designs to create Light shows to enjoy while baking food and on and on. So if you can simplify the buying process for presents as much as you can it will be easier to gain their customers' business.

What do you need to do to accomplish this? Here are some suggestions:

5. Let shoppers be able to locate what they're looking for

If parents find it difficult to identify the dimension of the item, the size, or even product they'd like to buy, they'll look elsewhere. Begin by making navigation simple and clear. Begin by limiting yourself to one or two options within your primary menu. It is then possible to add other pages to the menu so that your users don't get overwhelmed with options with no significance to them.

If you own more than one or two products, group them by using information from online shopping trends. You can add similar items to different types to make the process simpler. For instance it is possible to sort books according to categories and genre or range.

It is also possible to include filters in your store's online shop to help customers narrow their options. Magna-Tiles has filters that focus on brands and category, cost the type of product as well as colors, preferences and brands.

Additionally, you could add a search bar to the footer or main menu and put it where it's easy to find. Use a program such as Jetpack Search to show results that are relevant to your website, and automatically correct spelling mistakes, as well as let visitors browse pages using categories, tags, dates or other.

6. Create an omnichannel strategy

A omnichannel strategy connects offline and online interaction, to allow customers to purchase and connect with ease across various channels, from your store to your website or on social media and more. Because the vast majority of parents divide their purchases between stores as well as online, this approach is more vital than ever.

There are many methods to reap the maximum profit from omnichannel commerce, such as:

• Support is of the highest quality across all of your channels.
• The integration of the payments between them to ensure that each purchase can be linked to a single customer.
• Allowing shoppers to return their purchases online and in-store.
• Utilizing CRM systems to collect the history and details of each customer.

7. Offer multiple purchase options

The busy season of Christmas is a great time to Do everything you can meet your customers wherever they may be. There are many different kinds of payment options. Many prefer paying using credit cards, while others might like to purchase their product on the internet and then make a cash payment when they pick it up from your shop.

Start your campaign to market to prepare for the holiday season

If you're trying to make connections with your parents this holiday period, it is essential to stay up to date with the latest trends in buying online and be able to understand the requirements of parents as closely as you possibly can. and Klaviyo will be there to help.

The website provides a range of software to facilitate the checkout process. It also accepts a wide range of payment options, and makes finding the correct items easy.

Klaviyo is in charge of marketing. He can help in sending out highly personal email messages, automate your marketing activities and gain insight on your customers.

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