11 webinar invitations to Blog
As a book's cover is essential for enticing people to read it an appealing webinar invite is essential to get attendees to attend the event.
However, achieving these goals is only possible when your invitation emails for webinars generate enthusiasm and inspires attendees to register.
This guide we offer tips for sending email campaigns that convert well and eleven webinar invitation templates that will help you bring people to attend your next event.
Tips for a Webinar invite
Use our free deck template to use for your next webinar.
Get ready for the upcoming webinar by downloading an agenda that will do the heavy lifting for you. Make a powerful case for your insights, data and analysis using our thought-leadership webinar template.
Write for your audience
To start, revisit your persona of the audience to get an idea of their struggles and the languages they speak.
Be sure to be on the side of authenticity rather than formality. Understanding the words your target clients use can help you design a thoughtful invitation that will draw their attention. For example, if you're specifically targeting young people, you can easily throw in pop culture reference points to appeal to them. And the result? Your webinar invitation email will resonate with your readers, and they're more likely to learn more about the event and sign up.
Focus on attendee benefit
When a webinar invite pops in your inbox, you've likely asked the following question: 'what's in it for me?'
What do you do as a webinar coordinator or event coordinator? Answer the question right away.
It's also important to mention the fact that you should not focus heavily on talking about yourself or the webinar you're hosting. This is an example of this:
This webinar will focus on building authority using content marketing in this webinar. Find out ways to establish credibility with content marketing during this webinar.
Display your speaker's panel
Do you have specialists in the field who will be attending at the event online? Great, mention them in your invite. Why? because one of the advantages your webinar offers participants is learning from the pros. Show it off.
The names and titles of your presenters prominently in your email, in order to draw people to the event. Be sure to mention:
- A quick intro of the presenters.
- Why they're a good fit for the event.
- What they'll teach.
Personalize your email
A personalized webinar email not only encourages people to check their email, but also to sign up for the webinar.
A simple way to personalize emails? Contacting your recipients using their name. This way, you talk directly to them.
You can also segment your list and send the invite only to people who have opened your emails.Another tip to personalize emails to send out invites is to do so during times that your subscribers are the most engaged. It means you should share the emails in Tuesdays at around 10 am (10 11 am) will likely get most clicks.
Make sure to use catchy email subject lines
Subject lines are among the first items that people notice as an email hits their inbox.
For it to be worthy of to be noticed, keep your message short and clear rather than trying to be clever.Plus include some key words to spur action. The deadline can be shared for them to take action quickly.
Trigger FOMO
When done properly, Fear of Missing Out (FOMO) will help you create an invite-only webinar email.
So how do you trigger FOMO in the correct way? Some things can help:
- Utilize as minimal as is possible. It keeps FOMO present. If each webinar you run is an essential event the audience will not pay attention to them.
- Trigger FOMO with the right copy. Make use of words such as 'once in the lifetime',' exclusive or rare.'
- Use urgency by sharing the date by which you can join or to inform the reader how spaces are filling up rapidly.
On a side note, in order to keep your guests coming to return for the next event and be willing to believe your FOMO word, be sure that you fill your event with the quality you promise.
Design a trailer
Conference Trailer
If your conference or webinar includes several speakers, topics or session, make sure you make sure to highlight all of them in your trailer.
Event Registration is Open
Design of the Conference Trailer
Use this trailer template to showcase the topic or speakers as well as chances to engage attendees for your next webinar gathering.
Incentivize individuals to become members.
Gifts and giveaways, as well as exclusive opportunities to learn from the experts are just some ideas for incentives you can provide to encourage people to join.
Invitees to be informed that they'll have an opportunity to address your burning questions is another the perfect incentive.
But how effective an incentive will be based on your viewers and the factors that are important to them. A beginner audience is more interested in a interactive Q&A event than a nifty one. So if you aren't sure the best way to go about it, back to the drawing table and study the viewers.
Write personality-rich email copy
A personal webinar message overcomes the formality of inviting.
People like people. People are more likely to reply to an email that talks to them rather than one that performs a formal task of listing the location and speaker.
What is it that makes an invitation email conversational? The answer lies in tone and voice. In other words, how the text is written. Here are some top guidelines to be followed:
- Write to a friend or acquaintance. When you write your email's copy, think about how you'd invite your acquaintance. Then write like you're inviting to them, to eliminate the formality in your invitation.
- Use emojis. They are fun, friendly, and help reinforce your message. As an example, using an Emoji whenever you mention "leveling up" makes the message stronger. When using emojis though be mindful that less is more.
- Spell that reflects your personality. Are you excited about your event? Write to show people you're excited by saying "wayy eager to get to know you."
- Format that emphasizes. Bold the key word. Also, you can share ideas by italicizing them. This breaks up the monotony of the text and draws interest. Like with using emojis though it is a case of less is more too.
Insert the video
What kind of video should you include in your webinar invitation? A few options:
- A video invitation to join you asking them to join
- An excerpt from a highly successful Webinar event in the past.
- An behind-the-scenes video of the events that took place
Use the community-building approach
If your business is community-centered the following tips will be helpful.
It works in part as it helps individuals feel member of a community. This, in turn, makes them feel valued.
For putting this into action Consider sharing the background. Perhaps you polled your community and found that they'd like to find out more about X? Or, you've previously done the same thing but would like to enhance it by adding value - as in the example of the webinar on AnswerThePublic that we'll share in the following.
If you're able to, explain your reasons for putting your event together. And then, discuss the benefits of attending it.
If you've previously hosted these occasions, don't hesitate to provide social proof in order to gain your email subscribers' trust. Below are three suggestions of social proof that you could incorporate into the webinar invitation email:
- The number of participants who joined your past session(s).
- testimonials from former participants. These could be their tweets or messages they've shared on social media.
Photos of the attendees. This is a good idea if you've gotten networking following the event, and have taken pictures of calls with attendees.
Make the webinar email easy to comprehend
The majority of people read emails in a skim mode. Some people scan emails to identify key information. This is how people read on the internet.
Then, communicate the essential information and get people to read all of your emails and make sure that it is formatted for ease of reading. That means:
- Utilize bullet points to break things into smaller pieces. Example: information on speaker or benefits from attending events.
- Subheadings with short descriptions. Example: discuss details like the timings of events using subheadings like "when.'
- Include visuals to break the monotony of text. Example: Speakers' headshots or images from different sessions.
11 examples of webinar invitations that have worked
All the examples we've packed inside are winners for several reasons. With each webinar email illustration, we've also included an 'what's working' area to highlight the key pointers.
1. The second WordPress annually scheduled Growth Summit invite
Source: WordPress Growth Summit
What's working:
- Addresses who they're talking to (creators and small-scale businesses as well as publishers).
- The event dives right into the details of what the conference has to offer, making it all about the people who attend.
- Finds out the "when" and the 'who' within bullets so that it is easy to read the email.
2. Streameo workshop invite
What's working:
- A fun and clear email subject lines. "Hot off the presses! New Streameo workshops are here" informs the readers that the event is freshly planned and worthy of attending.
- The header features faces of speakers inside the header to impress attendees. In addition, we don't simply share faces - we provide answers to three crucial questions such as 'who' the person in the headshot is, 'why' they're an ideal fit for the event by sharing the place they work and the kind of lessons they're willing to give.
- Encourages people to take action by showing what's involved. In the invitation email, it's also packed with power words including "Get ready for insightful panels, giveaways, and a few surprises" as well as "learn how to participate in these 15-minute seminars you won't want to skip." This one is pretty effective of creating expectations. The readers can see that they'll need to join small sessions that won't consume much of their time.
3. The Splash's Post-Pandemic Events Strategy
Source: Splash Post Pandemic events
What's working:
- Personalized message. The message begins with the recipient's name, which is an effective way of attracting attention.
- It sets the stage in the first line then triggers FOMO. The following words work this magic:
Setting context: "For the first time in over a year, an idea of returning live events in person actually appears to be possible."
Triggers FOMO (underlined): "And since the vast majority of event experts expecting this return prior to the 2021 deadline, there's little time to have."
- As with any other high-sign ups-driven webinar invitation, this also sets clear expectations. The invite answers the question ' what's it all about to me' in bullet points, summarizing what's involved.
- In addition The Splash team offers an incentive towards the end. It reads: "Attend live for a chance to be the winner of a Return to the In-Person Events Package.
P.S. It's always helpful to let your attendees know that you'll be recording the event. It's a bonus to the audience since they have the assurance that they can get the most from the webinar even if they don't attend.
4. LearnWorlds workshop focused on Email marketing for course creators
Source: LearnWorlds Email Marketing for Course Creators
What's working:
- The message uses emojis. The emojis make the text more human which makes it more enjoyable and making your message impactful. For instance, the word'money' on the subject creates the impression of'sell more and earn more' impression.
- It gets straight to what they're offering by starting by saying "Registrations are open to the newest workshop we've put together. ..."
- Two action buttons are included inside the email. One of them being under the initial invite phone call which begins at the beginning the moment LearnWorlds announces their offer.
- Another reason to consider a good incentive to increase attendance. Be aware of these words:
"We are going to share email templates for you to copy-paste and start selling immediately Written by professional copywriters and inspirated by the most popular course sales!"
5. the webinar invite from AnswerThePublic.
Source: Answer The Public
What's working:
- A direct subject line. As their subscribers know the webinars are regularly scheduled, they use brackets to share their email as a webinar invite and include the webinar's topic in the in the next.
- AnswerThePublic takes a community-first approach. Their content reflects this way of making users feel respected and appreciated. Look at these lines: "Our next free webinar is coming up and we'd like you to join us."
- The email spotlights the title of the webinar. The best part? The title is intriguing. It is divided into two parts. it introduces the subject first ("an intro to Search Listening") and emphasizes the benefits next ("Learn ways to understand other people's minds to take better business decisions").
- The emails also provide background information in addition. It's pretty effective when it comes to the approach of a community since many people are watching.
6. Bozoma Saint John's The Badass Workshop invite
Source: The Badass Workshop
What's working:
- It makes use of the language spoken by its participants. In fact, that's pretty obvious from the title of the workshop.
- The text has a tone that says "So lets go! !" showcasing personality and enthusiasm.
- The video will explain the workshop. It's an effective way to share the details of the program and also show personality in order to make connections with the audience.
7. Hubspot Inbound 2021 Invite
Source: Inbound
What's working:
- The personalized invite addresses the details of what it is, when it will be, and who it is for in an easy to digest manner. A glance and the recipient is provided with all the details they need.
- The message is carefully-crafted FOMO through a short introduction to one of the marquee speakers and his personal background as well as hints at other important information you'll find with an event registration.
- The copy of the email is casual and humorous.
- The CTA version is fantastic due to the way it focuses on a little humor "The FREE Starter Pass will get you access to David Chang and many other courses (get it?) in October at the CTA event. Secure yours!"
8. Zendesk's CX event
Source: Zendesk's The digital tipping point
What's working:
- It includes the power word "free" in the subject line. The message encourages readers to act.
- The subject line also works because it leverages the brand name of a well-known company to draw attention. "How do you create a connected world with technology and customer service?"
"How to" or "how" within the headline also indicates attendees will gain knowledge of a tested process that's working for someone else. This kind of actionable information draws registrations.
- The message also follows a different approach by using statistics to set the context. This can be a great strategy to reach out to businesses that are best convinced by the results of research and.
9. Weekly workshops with Ellevest.
Source: Ellevest
What's working:
- The message is straight down to the point by informing users about the upcoming workshop lineup and then asking readers to join ones that interest them.
- All workshops are topic-focused and very precise, so that participants can get a masterclass on the vast subject in just one week simply by taking out the time every day.
- The workshops listed are in a format that is easy to read. Every point outlines what the session will talk about or how it's structured (words such as "virtual Q&A session" help with this). The day and time, on the other hand they are highlighted in order to distinguish them from the rest of the text.
10. Fairygodboss's invitation to a virtual event
Source: Fairygodboss
What's working:
- The attractive nature of the webinar invite email makes it an example to look up to. Each webinar is communicated using an appealing and visually pleasing graphic which includes the time and date. The graphic is then followed by an uncomplicated copy to the right that answers any remaining questions an interested reader may have like, for instance, what the purpose of the session.
- Simple to hit, easy to easy to click, and clear CTA buttons on each session. Registration is frictionless, therefore, simple.
11. Asana's Focus and Flow Summit email invite
Source: Asana Focus and Flow
What's working:
- The opening lines use storytelling to create an enticing scene for readers. The line is focused on the problem to position the summit as the solution to the problem.
- It's formatted for easy reading (uses bullet points) while important information is highlighted, such as time of the event.
Webinar invitation FAQ
What exactly is a webinar invitation?
A webinar invite is an video or email message or another communication you can send to your audience informing them of an upcoming event. The aim of a webinar invite is to increase participation and registration. What do I need to write for a webinar invitation?
If you're planning to design your next webinar invitation, there are a few suggestions to ensure you've reached the goals of registration:
- Write for your audience
- Benefits for Focus on Attendeee
- Make sure you show off your speaker
- Personalize your email
- Make sure to use catchy subject lines for emails
- Trigger FOMO
- Incentivize members to sign up
- Lean on your brand's voice for your copy
- embed the video
- Make use of the approach to building communities.
- Make sure the webinar email is easy to understand
Write high-converting webinar invitations
What are you wasting time to do? You've got the outline for writing the perfect webinar invite and some examples on your side, you've got everything you need to write the ideal event invite now.