10 Unique Ways to boost sales for Your WooCommerce Online Store
So how will you measure your marketing approach to be successful in today's world of online shopping? What can you do to ensure that your strategies will work? do the trick? What can you improve your plan to boost your sales volume?
Without further discussion Let's find out how we can improve sales with WooCommerce.
1. Apply Discounts and Coupons
Who doesn't like to buy a product with a discount or coupon? In reality, customers are keen to receive coupons or discounts. Thus, an effective strategy to boost sales at WooCommerce shops is offering discounts.
One way is that you provide discounts to get more customers, sales, and profits. In the opposite, happy customers will buy discounted products and spread your brand in the marketplace. So, it's a win-win situation for both shoppers and store owners.
Offer different forms of discounts in your WooCommerce store, such as discount coupons, price reductions, bundle discounts, and other such discounts. Offer discounts through popups, banners, and widgets. It is also possible to create WooCommerce discounts plugins which you will find within the repository for plugins.
There's a number of these kinds of plugins available: for example Discount Rules for WooCommerce, WooCommerce dynamic pricing, and more. Discounting plugins by WooCommerce allow you to manage the discounts and coupons effortlessly.
The benefit of discounts is that you control the coupon's settings and control these settings. They can be targeted to specific buyer groupings and convince those who are interested in buying your product. Keeping this in mind, it is essential to share the word about your sales through the correct channels.
2. Flash Sales
Growing sales and traffic becomes easy by implementing Flash sales to increase traffic and revenue on your WooCommerce website. It is possible to create a sense of urgency with flash discounts to your customers' heads by telling them your inventory is shrinking. Moreover, including attractive offers which include flash sales can undoubtedly improve your sales.
Also, when you limit the duration of flash sales, customers are likely to rush for deals according to the time limit. Always make use of your social media business page to announce your flash sales.
Utilizing the boost sales, or flash sale extension for the WooCommerce Online store can be an effective method to manage flash sales. You may effectively apply the urgency of marketing using flash sales this way.
3. Stop Cart Abandonment
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Cart abandonment is a common challenge you'll face when managing WooCommerce stores. With proper strategy it is possible to prevent cart abandonment and also increase the sales of WooCommerce stores.
Send cart recovery emails to customers, and remind them that they've quit the cart. Your customer can leave the cart anytime for several reasons, such as:
- Price information not matching
- An abrupt change in your the choice
- I forgot to purchase it.
- You are looking for a better alternative
Remember these points Make an effort to determine the reason, and remind your customers to complete their purchase. Email reminders can be the most efficient method to re-engage clients who have left their carts.
Avoid crafting dull or awful emails that contain sales pitches or marketing copy. Make sure to send your follow-up emails with the perfect timing and order. You shouldn't be expecting a positive response right away. Consistent emails that follow a correct sequence of emails will recover the cart at some point.
4. Reward customers with loyalty points
A loyalty program can be the perfect way to get new customers as well as keep current customers happy. They will be sure to come back to your WooCommerce shop to get reward points when they purchase merchandise. Your customers should be rewarded with points or discounts to purchase items. Learn some methods to offer incentives.
- Offer reward points at the beginning of purchases and then increase them gradually.
- Give exclusive discounts to those who are loyal to you or your customers in order to thank them.
- Develop a separate campaign specifically for the loyalty program
5. Give away free gifts and buy one and get one deal
When it comes to grabbing your audience's attention using the phrase "Free" works like magic. It can be even more effective in conjunction together with "buy one, get one."
Customers love the phrase "Free" and search for bargains in online stores. Therefore, offer free products to keep them engaged with your shop. If you're not able to provide the free product regularly, you can fund an appropriate time to do it like special events or special occasions.
Offers of Buy One Get One is a great option to decrease your stock and also maintain your profits. If the size of customers' shopping carts increases, they just want to pay more for even more.
Another great technique to increase eCommerce sales of your WooCommerce store is to offer the same items. Let's say your customer has bought Flower Vase. Offer artificial flowers, various types of flowers, etc. Also, offer discounts on flower vase-related products to generate more sales.
Buy one, get one and get a free product offer is one of the most efficient conversion strategies for WooCommerce. However, you should keep in mind that you shouldn't lose profitability and offer deals. This is the reason you need take the time to set up BOGO offers properly to increase revenue for WooCommerce stores.
6. Utilize Events, Special Occasions and holidays
Today, consumers are excited to get new products with special discounts during holidays. The third quarter of the year is the sales event for each WooCommerce shop out there.
It is recommended to run your marketing campaign on Black Friday, Cyber Monday, Christmas, and other major holidays. Your sales generation volume will admiringly increase if you can take advantage of these holidays.
Other than events, you can launch a sales campaign for holidays for your customers. You must ensure that you maintain it through at the store at a store level. Additionally, you should prioritize your VIP clients and give them occasional discounts. Ultimately, they will stick to your store rather than looking for other options in the marketplace.
7. Marketing of Product Feed
The use of product feed marketing is on the rise to create an impact, and it's not possible to ignore it for a single moment. It is possible to transfer your WoCommerce store's product information into the channels for marketing. What are the marketing channels? The marketing channels are search engine giants and social media platforms, including:
- Google Shopping
- eBay Business
- Bing to partner with you
- Facebook for Business
- Pinterest Business
The list is enormous as there are more than 100marketing channels in the world. All you have to accomplish is transmit your details about your products via WooCommerce's WooCommerce product feed. Product feed plugins such as CTX Feed can transfer the details of the product accurately.
However, you can launch ads, sales campaigns along with other promotions after transferring your product information. This means that the sales of your product will rise by a rate you have never imagined before.
8. Make use of Upsell and Cross-sell techniques
One of the easiest strategies to boost sales on WooCommerce stores is to apply Upselling and cross-sell techniques. For that reason, you have to suggest your shopper's related products when they are ready.
What is the ideal time? When your customer is purchasing a product, suggest related products on the cart page. Additionally, you may offer products through pop-ups that appear in different shopping phases.
There is no need to rely on any software to implement this cross-selling or up-selling option. This is because it's an option built into the software that will encourage customers to purchase other products to their carts.
Strategies for Up-selling
Utilizing an upsell feature in WooCommerce allows customers to buy more products. However, how do they do it? It is essential to suggest perfectly related products that will enhance the value of your earlier purchase. In this way it is possible to redirect them to more expensive products that they will be buying.
Cross-Sell Strategy
Customers can be convinced to buy more products, and services using cross-selling. Keep in mind that cross-selling is referring to other products that are related to the primary product. You must present extra accessories in the right order, to ensure that the customer is enticed to add more to the cart.
For example, let's say you purchased a pair winter boots to their cart. If this happens, the cross-selling is the process of recommending items such as socks with long sock and boot laces or footwear care products. It is a similar but more expensive or special product for upselling.
9. Engage Customers in Social Media
Social media is becoming increasingly business-oriented, and you need to leverage the power of it. Today, it is the preferred method for marketing to boost sales for WooCommerce stores. You must concentrate in engaging customers through social networks instead of promoting your products.
Imagine yourself as a consumer that is constantly bombarded by tweets, messages, and advertisements that promote your services. You'll become tired of it soon, and will quickly ignore promotional messages and then never look at it. That's when the concept of "engaging" is used. Don't only try to market your goods. Offer a solution for your customers.
10. Re-target customers
It's a price to pay because re-targeting visitors to your WooCommerce website requires a paid marketing strategy. Furthermore, paid advertising is carried out through multiple marketing methods like Google as well as Facebook. Try to run different types of advertisements across different platforms to retarget customers that came to your website.
Retargeting offers you a better chance of winning over your customers rather than an untargeted campaign. In addition, you will have to spend less because you target only interested customers.
Conclusion
If you're determined to increase sales for your WooCommerce store, then you should try out the strategies we've listed. These strategies have been gathered from professional marketers who have been successful at gaining massive convert. In order to outdo your competition the strategies that have been proven to work have proven to be effective.
It is not a given that using these methods is your only option, as there's always room to improve. It is important to focus on creating repeating sales rather than attracting leads for one-time sales. Develop and implement strategies to persuade your customers on making an ongoing purchase.
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